Why Does a Drone Pilot Need a Showreel?
In a world of creativity and video, demand for video marketing is skyrocketing, Video is a vital part of many businesses marketing strategies. It is becoming the main way that most businesses deliver information to clients and potential customers. The demand for aerial video is high at the minute because businesses want to impress with their imagery and aerial footage without question does wow viewers.
These need to look amazing because they are looking to attract a customer that maybe doesn’t realise the potential benefits of having an amazing aerial drone video. The end product must also demonstrate that it has been constructed with skill and professionalism.
I am going to name a few ways of achieving an amazing looking showreel.
Keep the Message Simple and Clear
Always ask yourself when editing and filming for a drone showreel, what is the message that you are trying to deliver. Majority of the time the purpose of a showreel is to show what we can do, therefore you don’t want to overcrowd the video with text but let the amazing footage do the talking. The text on the screen could be as simple as who you are and how to contact you.
Keep it to a Good Length
Some of the issues I have when I’m watching other showreels is the length. The average human attention span is constantly shrinking, therefore, anything above 2 minutes long becomes irrelevant as we lose interest. A showreel of extremely high-quality work should be between 1-2 minutes long. The point of a showreel is to help sell yourself and your talents to your audience. A showreel doesn’t need to be an action filmed movie, just a well put together collection of the best shots you’ve obtained.
Include a Variety of Movements
A good way of showing your skill is by using different kinds of camera movements. Different movements such as an orbit, fly through or strafe and by including low angle and high angle shots make your video look far more dynamic. This is particularly interesting when filming a particular subject matter, e.g. a boat, as having two axes of movement can imitate big budget production shots. An example would be flying upwards and forwards at the same time.
Planning With Your Edit Already In Mind
For me, it is crucial to film with the edit already in mind, which is why I create a storyboard before I even go out on a shoot. For example, if you are doing a showreel you might want a shot of the statue of liberty, however, you won’t have long to film it and it will literally be one shot in your entire showreel. It can be a cost worthy mistake to not plan for your shot as sometimes a lot of money goes into getting just one clip. The weather is also a key factor to consider as a rain-washed setting is an overexposed clip waiting to happen.