E3 Marketing Material
If you’re an executive who works in the gaming industry, there’s a good chance you attended the E3 convention.
The world famous event is known for launching new video games, as well as showcasing ground-breaking technology related to the business. Alongside gamers, it brings together industry insiders, such as software developers, buyers, retailers, journalists, social media influencers, distributors and venture capitalists. It took place from 12 to 14 June, 2018 at the Los Angeles Convention Center.
Here at SEO company Liverpool we think it’s a triumph of marketing – because every year it generates talking points and many column inches. In this blog, we’ll look at the background behind the event and discuss some of this year’s main headlines.
Some Useful And Amazing Statistics
To kick us off, here are some statistics from our web design company Liverpool to give you an indication of how the gaming industry stands at the moment.
- Video game sales totalled $116 billion worldwide last year
- In the US alone, the sales were $36 billion for 2017
- In the UK, the sales were a record £5.11 billion in 2017, which was a 12 percent increase on 2016, according to UK trade body Ukie.
What’s The Story Behind E3?
The name E3 is derived from the full title of the conference, which is Electronic Entertainment Expo. And it’s run and managed by the Entertainment Software Association.
According to Michael Gallagher, chief executive of the Entertainment Software Association, the industry is expected to grow this year by 10 to 12 percent.
E3 is a three-day event, but it also has three days of “pre-show events”, which is a clever way of building anticipation in the opinion of our SEO company Liverpool.
How Many People Went To E3?
This year’s event hosted around 60,000 people, and they included 15,000 avid gaming fans who are consumers rather than industry professionals.
There were over 200 exhibitors, including big names like Sony, Nintendo, and Activision Blizzard. And more than 3,250 products were on display, which was an increase from last year’s number of 2,300.
Advancements in augmented and virtual reality, as well as developments in streaming games, were also showcased.
What Is The Main News From The Event?
Here’s a summary from our web design company Liverpool about some of the highlights.
- Fortnite from Epic Games has become a major success – with a player base of 125 million in less than a year. And it recorded $300 in revenue in April alone.
- Microsoft showed trailers for 50 new titles, which include 15 Xbox exclusives. Three of the main ones are Halo Infinite; Crackdown 3, starring actor Terry Crews; and Forza Horizon 4, due out on 2 October.
- Sony also promoted its forthcoming titles, which include The Last Of Us Part II; Ghost of Tsushima and Resident Evil 2, which is due out in January next year
- Nintendo promoted Super Smash Bros. Ultimate and promised it will feature more characters from the Nintendo catalogue. It’s released on 7 December.