Ecommerce Cart Design Best Practices
What is your company’s shopping cart abandonment rate? On average the online shopping cart abandonment rate is 69.89%. This is not good for your business especially if your clients are coming through a Pay Per Click (PPC) advertising as each visitor costs you money to acquire. So, you may be wondering if there’s a way to tackle this. We are going to give you 6 tips to help improve your company’s shopping cart abandonment rate.
Having your shopping cart
icon in the upper right corner of the page
You may think this isn’t a big deal, but it does actually affect your website. Customers expect the shopping cart to be in the top right-hand corner. It has been like this for over 20 years, and customers don’t want it to change. By simply moving it from that top right-hand corner, you are missing out on customer conversion. Some customers will see it’s not there and dismiss the fact it exists as it goes against their habits. Online shopping is meant to be designed to make it easy for the customer to buy the idea you are selling, so don’t go against this design feature.
Display the number of items in the shopping cart
This simple feature reminds the customer that they have items in their shopping cart. Sometimes customers just forget they have stuff in their cart and get distracted, so they don’t complete the transaction. By using this feature, you are making it easier for the customer to get to the conversion process.
Confirm when items are added to the cart
For this feature to work its best you want it as a small pop-up on the page. Sometimes companies do this by taking the customer to straight the cart page, but this just interrupts the shopping process. Therefore, the small pop-up shows the customer what they have added whilst allowing them to continue shopping, making the process more efficient.
Use the mini cart
A mini cart is a pop-up that shows the customer what they have in their cart whilst still remaining on the page they were on. This mini cart also includes other important features, like what the subtotal is and the ability to go straight to the checkout. This pop-up makes it easier for the customer to get directly to the payment without having to go through unnecessary steps.
Provide information about free shipping
Free shipping is something the majority of customers are looking for. By having high shipping fees is the number one reason people abandon their shopping carts. If you offer free shipping on orders over a certain amount, it persuades the customer to purchase other items to get the free shipping.
Lead customers toward the checkout
An effective way to do this is by having the checkout button in a different colour, but still linking to your company’s colour scheme. For example, if you have a colour scheme that is black, white and orange, you would want the button to be orange as it drives the customer eye to it. Therefore, making more conversions as customers know how to easily get to the payment section.
Some of these features may seem really simple but will really benefit to make the best customer experience on your website. This will in-turn help to decrease your company’s shopping cart abandonment rate and increase your company’s income.
