eCommerce Marketing Essentials

Ecommerce Marketing Essentials

With every online store, the main thing you want to do is to increase your traffic and your conversions. However, after you have put together a basic strategy, it can have a challenge to decide on what marketing tactics you should try.

This is why we have put together an overview of effective marketing tactics and eCommerce tools with ideas to help you improve your marketing strategy. These ideas will create more repeat purchases from your customer base that you already have.

Ecommerce Marketing

Ecommerce Marketing is the practice of using promotional tactics to help drive traffic to your eCommerce website. This then converts the traffic into paying customers and also to retain these customers post-purchase.

A comprehensive eCommerce strategy is built of marketing tactics which are on and off your website. Having a strong marketing strategy will help you make your brand awareness, drive customer loyalty and increase your online sales. You are able to promote your online store by using eCommerce marketing tools as a whole to drive your sales for specific products.

Upsell your products

Most people have seen when you are on an eCommerce site a variation of an upselling product. For many businesses, upselling a product is more effective than getting new customers. Sometimes your customers don’t know that a premium product is available or they might need another reason why they should buy that premium product.

With upselling products, you need to give people evidence of why this product is better suited to their needs. For example, if you were selling a trainer, is this premium trainer made out of better material,is it stronger? When you explain why the other product is better, make sure that you emphasise why it is the better choice.

Utilise Instagram

Instagram is one of the fastest-growing social media apps which connects consumers, influencers and brands.

Using the right photos, use the relevant hashtags and post at the right times, then you are on your ways to build a large Instagram following. To get engagement from your followers, you need to create content that your customers are interested in.

To engage with your customers, you can run contests or show behind the scenes to show how you have created your product.

Create a Facebook shop

Even though Facebook has made a lot of changes over the years, it still remains a viable platform for social media and eCommerce marketing. It is straightforward to create a Facebook store. Facebook can integrate directly with specific eCommerce plugins on your site.

Gather more email subscribers

Email marketing is one of the most effective channels. It is great for making sales and generating repeat customers. About 17% of digital marketing spend happen in emails but does contribute 24% of revenue.

Now there are too many Facebook posts and tweets to keep up with such an email can create a more intimate interaction. People are more protective of messages sent to their inbox compared to their social media feed.