How to optimise your eCommerce sales through Facebook Ad Campaigns
When it comes to eCommerce, you need to be seen on all platforms, and Facebook is one of the best places to increase your sales. Ideally, an eCommerce marketing strategy should contain cold traffic and remarking campaigns; Facebook ads and promotions are a big part of eCommerce success.
Cold Traffic campaigns are designed to obtain product interest, build your audience and to outline who you are and what you are selling basically.
Dynamic Facebook Ads
Facebook Dynamic Ads are vital when it comes to Facebook marketing. Dynamic Ads are targeted to potential shoppers which only shows your ad to people based on their behaviour history. This is based on their shopping habits and interests. It can also go off geographical, ethnicity, age and gender.
To maximise sales, you need to have a good idea of what the mindset is of your customer. Each campaign that you create should be particular to your audience and to your main objective. One of the main things I do with dynamic ads is to use a product carousel to showcase products. This allows people to browse through a small selection of popular products.
Facebook collection ads
If you have an upcoming collection, then using Facebook collection ads is also a great way to boost your sales. This Ad is telling people why they must buy your product. So if you have a new make-up collection or clothing collection that is being released this would be a great ad to use.
They can have significant results if you use them to remarket to previous traffic and previous shoppers.
Facebook Video Ads
Facebook Video Ads are one of the most effective ways to increase your eCommerce sales. On average Facebook, videos get 20% more engagement than a standard image. This also drives a lot more organic traffic.
When creating your video campaign, you need to have a look at what appeals to your audience. You dont have to spend a lot of money to create a video campaign. There are different platforms that you can use to help create the perfect video. Make sure when creating the video that you get your main point across. It also doesn’t have to be a long video. I have found that even using a simple graphic work better than an actual long video, mostly when we have run ads for singular products.
Instant Experience Ads
These ads did use to be called Canvas Ads. Facebook’s instant experience allows advertisers to create full-screen destinations for your ads. These ads are good at creating a story about your product. It is also a great way to give out more information about your product. It so people dont have to read a lot of text to find out about your product.