Effective ways to market your brand
When it comes to marketing your brand there are many different ways to spread awareness, many more than known to some people. There isn’t usually a wrong way to market your brand, if it gets the word out in a positive way then it is good marketing. In this blog i will pick in my opinion some of the best ways to market your brand so the most people will see you and your brand. The internet is a very powerful tool and is here to be used to everyone’s advantage.
Utilise a website
In the 21st century having a website is even more important for any business, not having a website now is the equivalent of shooting yourself in the foot. Websites can generate income, generate sales and will generally spread awareness to your brand as you can give a sales pitch through your website. You can also set up your website to serve as a virtual shop where you put your products online and generate sales that way. But to make this work to its potential you will need to combine it with SEO which will really draw customers in
With an estimated 2.65 billion people using social media worldwide it is essential to tap into every single one that is offered so that you can maximise the possibilities of reaching your target audience. There are 10+ social medias out there, some of the popular ones are: Facebook, Instagram, Twitter, Reddit. There are many ways that you can market on social media put in by the companies to allow businesses to use their services to gain as much popularity as much.
Everyone loves getting free stuff and why not put your brand on the free stuff to spread even more awareness to your brand. Doing a giveaway doesn’t have to be as extravagant as all of the big companies, all you have to give away is a few pieces of office stationery, magnets or keychains anything you can put your brand on and give away. A discount or sample of your product is just as good and doesn’t cost as much to give away, by doing this bigger businesses will be interested in paying more money from the sample you have given them.
Having a strong brand association is important for getting more people to recognise your brand when they see those colours. Moving from last sentence having strong colours that are easily recognised are important as you want people to see your colours and automatically associate it with your brand your product. This means to solidify this then you need to incorporate your colours and logo into all pictures products and social medias.
Reviews and ratings
Having sufficient reviews and ratings is important for good business as humans want to know that other people have bought a certain product and found that it worked as it was supposed to. Other people’s opinion is important and that is why some companies may pay for fake reviews to make their product look extremely reliable and good, luckily these are usually easy to spot when searched. But when it comes to reviews having real reviews is important so the customer knows you are a trusted seller.