Why Email Marketing Is Still Effective In 2020

Email marketing is cost-effective.

Usually, with traditional marketing tactics like print or TV advertisements, companies need to fork out sizeable amounts. Recent trends show that companies invest about 6.5% to 8.5% of their total revenue on marketing. On the contrary, email marketing is cost-friendly, and it also offers an impressive Return of Investment (ROI). 

People spend up to as much as 30-60 times more on traditional marketing channels like TV and print advertisements. Email marketing is an affordable channel for promoting your brand and boosting your sales as well. 

Start-up companies with limited investment capacity can implement email marketing and expect optimal results in return.

It helps you create a personalized experience for your customers.

Traditional marketing tactics are usually intended to target the general audience. Tailoring your marketing tactics to target individual users can be quite expensive (obviously!). However, that is not the case for email marketing. Email marketing allows you to create personalized content for your audience and make them feel valued.

Email marketing offers an inexpensive solution to create a custom experience for your subscribers. You can segment your audiences according to their interests and customize your emails accordingly. Such email automation techniques have significantly increased the click rates over the years.

Customizing your email to offer personalized experience is a way of telling customers how much you value them and make them feel appreciated.  

It can be accessed 24×7

If you want consistency and optimum efficiency, email marketing is the thing for you. Consider optimizing your email contents so it can perform smoothly on mobile devices. Why?  More and more people are switching to smartphones to access their emails. In fact, recent studies show that more than 50% of users open their email on smartphones.

An average user spends up to 4 hours 30 minutes on their smartphone every day. This gives you ample time to interact with your audience (through email) and harness positive outcomes.

A smart and environment-friendly solution

The adverse effects of traditional paper marketing on our environment are apparent. Think about the number of innocent trees that go under the ax for paper products every year. Print and booklet advertising contribute to such an adverse effect on our environment.

On the contrary, email marketing allows you to ditch the conventional technique of using papers to get your message across. Email marketing makes use of the digital platform to share your content without disrupting the natural balance.

Also, one of the perks of email marketing is that digital contents are quicker to reach out to a broad audience. This, in turn, ensures faster results and saves your time, so you can redirect your focus on other essential things.