Essentials for SEO content writing
Content SEO is a key part of any SEO strategy, without content it’s impossible for your website to rank in search engines.
Appearing at the top of search engine results can help you reach your clients, customers and prospects who may be interested in your organisation’s service or products.
SEO has technical aspects that must also be considered but nothing can substitute for good content writing. At Blue Whale Media, our content writing team work hand in hand with our SEO experts to create the best ranking and most interesting content.
Here are the essentials you need to know about when it comes to SEO content writing:
Write for your audience first
This SEO essential is number one for a reason – it allows you to stay on topic and focus your efforts on what is important. Write content that appeals to the interests of your audience who are essentially your target market. Not all posts or written content needs to be about your products or services, but they should all be industry-related. Assert yourself and your company as an expert by writing SEO-friendly content that is interesting to your audience and informative within your industry.
Do your research
In order to perform well, your content has to be valuable for readers. Ample research makes sure your pages of content are credible, well-rounded and provides useful information. You cannot rely solely on what you might think your audience is interested in. Doing research gives you insight into how you can address concerns, consumer questions and add value for those seeking information on a particular topic.
Determine your SEO keywords
Keywords determine where you appear in search engine rankings and where you appear is not solely based on an exact match to the terms being searched but also related terms. There are three types of keywords, short-tail, medium-tail and long-tail keywords. Each type ranges in its level of competitiveness from highly competitive to less competitive and a mix of these types should be incorporated into your website content.
Considerations on keywords:
- Make sure they’re organised and relevant
- Use your keywords in titles
- Emphasize the placement of them
- Use variation within the content.
Do not keyword stuff
Keywords and keyword phrases are most effective when they are used once every 125 words to 150 words. Keyword stuffing gives off a poor and awkward impression of your content writing skills. Additionally, when Google is crawling registers an excess of keywords and keyword phrases it will often register the article or page as spam and negatively impact the business’s search engine rankings.
Being an effective SEO content writer will require a mix of research and copywriting skills, as well as a familiarity with some of the most technical aspects of SEO. It’s important to know that before diving into the content, laying the foundation for a good website should happen first to maximise the overall strategy effectiveness. If you are still having issues with content and SEO, why not give the experts at Blue Whale Media a call?