Evolving Social Media Trends to Embrace in 2020
Social media is one of the fastest-growing industries. In this digital age, people tend to spend more time in their virtual profiles than in real life. This makes it possible for businesses and people to influence a vast mass with relative ease. The rapid changes within the social media space create rapid changes in the trends as well. Therefore staying up to date with them is necessary to make your space within the platforms. In this article, we will be discussing the evolving social media marketing trends to embrace in 2020. Read further to know more.
Some important statics
In the year 2020, about 3.8 billion people are active on social media; this number is growing. Furthermore, last year in 2019, there was close to 100 billion dollars worldwide spending behind social media. These portray the fact that it is one of the most robust business tools out there.
Stories are here to stay
Stories are 24-hour video content introduced in different social media platforms. It was first brought to the users by Snapchat back in the year 2013. It was a bit of a hit and miss when it was initially launched. Stories blew up after Instagram introduced it. Now in 2020, stories are facing unprecedented growth. All the stories posted on Instagram collectively in a day gain more than 500 million views. One prominent thing to notice about these statistics is that businesses have the most successful stories on Instagram. More than 60% of millennial users get product information from stories. There are a lot of companies that have launched services to help you create amazing and attractive stories. This is one of the best places to invest and explore right now.
Personalization is the key
Nobody likes a messy feed in their social media apps. All of the major social media platforms work extremely hard to bring up new algorithms to get to see what they want in their feeds. There is some degree of influence involved, as well. The platforms track your data to provide these personalized feeds. Social media platforms like Instagram provide location, interest, and demographic filters to spread your advertisements to people who have an interest in your content. As a business, it has become essential to make an effort to create exciting content and to use user data correctly and efficiently.
Future reality will be augmented
People have a hectic schedule nowadays. The concept of gathering at a place has come close to getting vanished. Augmented reality provides a futuristic and convenient solution to this problem. Oneplus deserves a shout out; it is the world’s first company to have held an AR product launch. It is possible to integrate AR content into advertising using current technology. This will give users a more firsthand experience of the product or service advertised. Many social media platforms provide tools to create such augmented reality content, especially Facebook. Businesses should use these to gain ground in this area.