Powerful Facebook Marketing tips (that actually work!)
Facebook was the original social media platform to introduce ads for marketers. It has set the benchmark for other platforms to follow. However, in recent years, the Facebook algorithm has changed and reduced the impact that advertisements have on users’ feeds. However, change is inevitable and can present a multitude of opportunities. Our Facebook Marketing Warrington team have compiled a list of great Facebook Marketing tips to help you stand out from the competition.
Create a Business Profile
It may go without saying, but to have a successful business presence online, you need to make business profiles. On Facebook, you have the ability to create a business page that will cater to all of your needs. When you create a business page, you have 6 different model options, so you can choose which one suits your business needs more. Each category has a different set of capabilities, so choose wisely. Our Facebook Marketing Warrington team know that to be successful, you need a profile that will keep up with your expanding needs as a business.
Invest in a vanity URL
It may not seem like the most important element of Facebook Marketing, but investing in a vanity URL is a very simple but effective way to ensure that your audience is seeing what you want them to see. With a vanity URL, both audiences and Google find that searching for your website or web page is much easier. Google’s crawlers will find it much easier to link your simpler URL to the keywords that you incorporate into your web content, so you will find that your website will rank higher on the search results as it is very clear and concise. Our Facebook Marketing Warrington team support vanity URLs as a great way to help your brand stand out amongst the competition.
Share user-generated content
Engaging with your audience and users is always a strategy that our Facebook Marketing Warrington team encourage any brand to do. Your brand would not be what it is without your audience interaction and support. Whilst serving as a way to engage with your audience, sharing user-generated content is also a great way to help your brand stay relevant. Reward customers for supporting your brand by sharing their pictures or posts on your main social media page. This will help to build and strengthen brand loyalty whilst also providing you with free and relevant content. It’s a win-win for everyone!
Facebook marketing strategies may feel stagnant from time to time and it can be easy to fall into a rut. However, with just a few small and important changes, you will find that your business and your brand awareness and loyalty are improving. Changing strategies can be overwhelming and can cause your business some disruption, but with the right plan in action, you will find a refreshing and invigorating change in your brand’s online presence. For more information and tips from our Facebook Marketing Warrington team, visit our website.