Facebook Marketing tips to leave your competitors in the dust
With just over 2 billion active Facebook users, online marketers have the perfect audience and platform to help their brand gain attention and followers. Of those 2 billion, 53% of their users say they spend a significant amount of time on the social media platform every day. To capitalize on this abundant audience, marketers must stand out from the crowd and catch people’s eyes with ingenious and distinctive tactics. Below, our Facebook Marketing Warrington team have listed some of the best tips to help you to stand out from the crowd when it comes to online marketing and leave your competitors in the dust.
Be aware of what you’re posting
With social media marketing, it can be easy to fall into a bit of a rut with the kind of content that you are providing your audience. The Facebook algorithm can create some difficulties with how visible your posts are. Some updates can fly under the radar and others can gain masses of audience attention. So, how do you overcome this to ensure that you are receiving balanced audience engagement?
Simple; mix it up! Don’t stick to the same kinds of posts and updates. Your audience will be quick to grow weary of the same kind of content, so invest some time into developing new and interesting ways to keep them engaged. Our Facebook Marketing Warrington team understand that self-promotion is an important aspect of your social media campaign, but try to spread those kind of statuses out, as they can have a negative impact on your audience.
Facebook tends to prefer content that stays within its own walls, so statuses or text, images and videos are a great way to incorporate links and outside content and appease the algorithm.
Optimise post timings
As in life, with online marketing, timing is everything. Analytics show that content posted in the week in the early afternoon gain the most customer interaction and engagement. Our Facebook Marketing Warrington team suggest that companies utilize their own analytics and social scheduling to make sure that you are at the top of the feed when your audience is most active.
Speed up your response times
If your audience has taken the time to respond or comment on your online campaign, you should make it your priority to get back to them as quickly as possible. This shows them that you value their input and interest in your brand. Your business can stand out from the competition by providing exceptional customer care.
On average, customers expect a 0-4 hour turnaround in your response. In reality, it averages out to be 10 + hours.
Our Facebook Marketing Warrington team suggest that companies use social scheduling as a way to keep your eye on what subject is being posted. By doing so, you can prepare some answers to frequently asked questions and reduce the turnaround on responses. By streamlining the process, you are ensuring that your customers feel valued.
Facebook marketing is still a vital part of any brands’ online image and advertising campaigns. For more advice and information from our Facebook Marketing Warrington team, visit our website.