How to pick the perfect font for your website

How To Pick the Perfect Font for Your Website

When our team of Liverpool web designers begin developing a website, we understand that things as little as fonts can have the biggest impact on your business. The font you choose will also help distinguish your professional websites from amateur websites. So it is extremely important to choose the right fonts for your website.

If you’re wondering how to choose the perfect font for your website, you are in the right place.

Tips for picking the perfect font design

Choose a font that matches your brand’s identity and message

With so many fonts available for use, you might prefer some of them already. However, one of the biggest mistakes you can make is letting your personal preference influence your decision.

Choosing a font is not as simple as a lot of you might. Just because you think it’s nice doesn’t necessarily mean it will suit your brand.

When you see a font that you really like, stop for a moment and see if it will suit your brand’s identity. Each font has a different meaning and value behind it. For example, if you want a professional-looking font, you can choose something like Georgia or Times New Romans. But if your brand’s identity is a more progressive one, you can pick something with a minimalist design and thin profiles. 

Choose a font that matches the audience you want to attract

If you run a business, you probably have a certain age group that you can appeal to. In such cases, your fonts can play a huge role.

Before you choose a font, ask yourself a few questions like which gender your company can appeal to, your ideal age group, etc. Once you ask yourself these questions, you’ll have a better idea about who you can attract. 

For instance, if you run a trendy coffee shop, you’ll want your fonts to have a rustic and retro feel. 

Consider the font’s readability

Picking a unique and stylish font for your company can appeal to a lot of readers. However, if you choose something extremely complicated, it can have the opposite reaction. 

If readers have a hard time understanding what you’re saying because of your fonts, they’ll probably close your page. Most pages on the web pick a font that is illegible while trying to look creative. This is one mistake you should always try to avoid.

When picking a font, try to have a quick glance at it and see if you can read it. If you can’t, just dump it.

Pick something that is versatile

Versatile fonts are always the best option. This is because your readers may be visiting your website from various devices. And so a versatile font will still look good in all screen sizes. 

When picking a font, try to see if it looks good in all the weights like bold and italics. If it does, the next thing you should check is the size. Does it look good in all the sizes? If yes, then the font will work well with all devices.


As a web designer or owner, you should always look out for ways to increase your rewards with little effort. And picking your font is one of those things. Those tiny little details can have a large impact on your business. So next time you’re designing your website, make sure to focus on the font design.