Why You Need To Get First Impressions Right With Web Design
People often make snap judgments based on first impressions, and web design is no different. In fact, it might be even more critical to make an excellent first impression with your website because people are so used to scrolling through pages of results before they find what they’re looking for.
If your website doesn’t look good or isn’t user-friendly, they’ll just move on to the next one. That’s why it’s so important to get your web design right from the start.
Users form an impression about your website in 0.05 seconds and decide whether to stay or leave based on that opinion. This number is called the “dwell time, ” which refers to how long someone spends on your site before moving on.
If you can keep people on your site for even a few more seconds, you have a much better chance of converting them into customers or clients. You can do several things to make sure you’re making a good first impression with your web design.
Users form opinions on design in roughly 17 milliseconds.
In 2012, Google published research that confirmed the 50 ms figure. In reality, according to their research, some opinions emerge in 17 ms, with the impact being less apparent on specific design criteria.
What this means is that you have a short time to make a good impression with your web design. Even if your site has excellent content and is technically sound, users will likely leave if it doesn’t look good.
2.6 seconds is all it takes for the eyes to focus on essential areas of a webpage.
It takes about 2.6 seconds for users’ eyes to find the section of a website that has the most influence on their initial impression. Researchers tracked the eye movements of students while they read web pages.
The study found that users paid the most attention to the upper left-hand corner of a web page. This is where they expect to find the most important information. This means that you need to make sure that your most important content is placed in this area. Otherwise, users may not even see it.
Ninety-four per cent of first impressions are based on the design.
New research by British researchers investigated how various design and information content variables impact site trust. The appearance and style of the website were found to be the most significant driver of first impressions in the study. This means that if you want users to trust your site, you need to make sure it looks good.
The actual content had lesser feedback with just 6%. The site’s website navigation and visual appeal had the most influence on people’s initial impressions.
This means that you must focus on making your site look good and easy to navigate in order to make an excellent first impression.
While the study found that content is essential, it is clear that design is much more critical when it comes to making a good first impression. This is why it is so important to get your web design right.
Key Reasons to Get First Impressions Right with Web Design
It is to make a good first impression with your web design. You only have one chance to make a good impression, so make sure you put your best foot forward. Here are a few reasons why you need to get first impressions right with web design:
It’s your first chance to make a good impression.
You only have one chance to make an excellent first impression, so make sure you put your best foot forward. It’s important to remember that first impressions are everything. Keep this in mind when designing your website.
First impressions are essential.
Studies have shown that first impressions are essential and that people often form judgments about others based on their appearance. You want to make sure that your first impression is a good one, so take the time to create a well-designed website.
Your website is your face to the world.
In today’s digital age, your website is often the first thing people will see when they’re looking for information about your company or product. You want to make sure that your website is professional and easy to navigate so that potential customers will take you seriously.
A well-designed website builds trust.
A well-designed website shows that you’re a professional and that you’re serious about your business. Potential customers will be more likely to trust a website that looks polished and well-designed, and they’ll be more likely to buy from you.
First impressions are hard to change.
Once someone has formed an opinion about you, it’s hard to change it. That’s why it’s so essential to make a good first impression. If you don’t, you may never get a second chance. Also, you want to make sure that your website makes an excellent initial impression so that you can build trust and credibility with potential customers.
Your website is your 24/7 salesperson.
Your website is working for you even when you’re not. It’s important to make sure that your website is designed in a way that will make people want to buy from you. You want your website to be an effective sales tool, so take the time to make sure it’s well-designed.
A good web design can increase your sales.
A well-designed website can help you increase your sales because it will make it easier for potential customers to find and buy from you. It has been estimated that a good web design can increase your sales by up to 20%.
These are just a few of the reasons why it’s so important to make sure you get first impressions suitable for your web design. If you’re not sure where to start, hiring a professional web designer is a great way to ensure that your website makes a good first impression.
This is an important investment in your business, so make sure you choose a designer who has experience creating websites that convert. At Blue Whale Media, our Manchester web designers are specialist when it comes to creating a beautiful website that actually converts. Contact us today for a free quote on your next digital project!