Forbidden Areas of Keyword Research
Many different factors are needed to ensure your website is optimised for the main search engines, including user experience and content to keywords and backlinks.
An effective SEO strategy is the only way you will ensure your brand is visible online; one way to do this is with Keyword Research.
At Blue Whale Media, we always complete thorough and advanced keyword research when we undertake all content creation strategies. Our expert content writing team has put together an article to help you avoid the most common mistakes of using keywords.
The first thing to consider is the relevance of the keyword within your content. When you’re creating your content marketing strategy, think of the goals you want to achieve with it. Irrelevant keywords are one of the most common SEO mistakes that businesses make, so it’s best to conduct extensive research into your business keywords.
Some people think the more keywords they insert, the higher their site will be ranked. This is called keyword stuffing, where there are too many repetitions of keywords or phrases. Search engines will identify this type of content but also penalise websites for it as well. However, there is no ‘safe’ number of keywords that should be used within the content without being penalised.
No Mobile Optimisation
This is one of the biggest mistakes you can make when it comes to SEO in the current digital age. Google prioritises the mobile versions of websites over desktop ones, so you need to ensure that your website works well and looks good on smaller mobile devices.
Not Measuring the Success of Your Campaigns
You should take the time to assess the content’s performance on your website; it’s a crime! You can use tools on the internet to see if your content is drawing the results it is designed to.
High Keyword Difficulty
If you are entering a popular niche, then there are bound to be companies already ranking on the first page of search results. To compete, you need to begin by selecting those keywords with a higher level of competition than 50. There are also SEO tools that can provide you with your keyword difficulty level.
Failing to Apply New Knowledge
Content practices update weekly, so your content should equally change. Keeping your content fresh and up to date is important. Take an inventory of your website pages to get rid of content that doesn’t match your tone, new keywords, and outdated content.
With the development of search engine robots, the process of keyword selection gets more and more complicated. Years ago, it was possible to hide lots of keywords on the page and it would result in high search engine ranking.
Make sure that today is the day you change the way you think about content marketing and SEO. To be competitive in search engines, remember all the tips from this article and use them in the future. Make sure this is the day you change the way you think about content marketing and SEO.