Four Emotions That Trigger Action On Your Website

Why do people buy what they buy? Is it because it’s the best product around or is it because they feel it’s the best product for them? Most of us would like to believe that we are rational beings and make decisions based on logic and reasoning. However, in reality, we take decisions based on our feelings, emotions and intuition. This applies to even choosing a Warrington web design agency.


Selling based on logic and rational is not easy, but not complex either. However, when it comes to selling based on emotions, it’s a whole different ball game.

So how do you grab the attention of people’s hearts? The very first thing to do is to chart out and understand the various emotions that are at play, and how they lead to a buy decision.

Our Warrington web design experts suggest that a website should address in its message and branding, at least two such emotions. This will help fostering a great relationship between you and your potential customers and set the stage for increasing engagement.

Inspire Your Audience With Our Warrington Web Design Team

Inspiration is a great emotion, and an investment in this emotion reaps rich dividends. It is one of the best ways to trigger decisions, especially on-the-spot decisions. You can only inspire your audience when you know what their hopes and aspirations are.

Once you understand them, ensure your brand message communicates this loud and clear. Consult your Warrington web design team for ideas on using this emotion to your advantage.

Leverage Envy

How can a negative emotion be good for your brand? Envy is essentially a feeling that one is worthy of better things than what one has currently. Well, that’s an emotion that can work in your favour, if done right.

Subtly, trigger a thought in your potential customers that they do not yet have what they desire. Next, demonstrate how you can fix the situation. An expert Warrington web design agency can help you leverage envy the right way.

Evoke Empathy

Human beings are social beings, after all. We like it when we are able to relate to others. It’s an important factor in our financial decisions as well. If you are a non profit, or a socially responsible brand, empathy should be a big part of your brand messaging.

Speak to a Warrington web design expert for more information about evoking empathy.


This is a no brainer. When someone trusts you, half the deal is already done. In the absence of it, even a done deal will be undone. Create trust by imbibing an honest tone in your brand messaging. Always promise only what you can deliver. A good thumb rule is to under promise and over deliver. That’s a sure fire way to create trust.

Speak to your Warrington web design agency on how to invoke this emotion throughout your website.

Ready to create an online presence for your business?

Contact Blue Whale Media today for a free consultation. Call 01925 552050 now to make an appointment.

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