GDPR- Why update my Privacy Policy

In light of the imminent EU regulations regarding internet data, Blue Whale Media are emailing all of our clients and anyone else who the GDPR update could potentially effect, to make them both aware of the coming change and to offer our help.

Firstly, we need to explain what exactly the GDPR ruling is and how it came about.

GDPR, What Exactly is it?

In a bid to fight the current crisis of unauthorised data breaches that are occurring so frequently on the internet, the European Union decided to form a set of rules and regulation that once enforced, would protect the data of internet users.

You might already be aware that every website has a ‘cookie policy’, the GDPR proposes another similar set of regulations to make users more aware of the data that they are sharing with websites upon visiting them and give them further options regarding what happens to their data.

The Main Components of GDPR

If these expectations are not met by website owners, they risk being penalised by the European Union.

The main components of the GDPR regulations are:

  • When a user reaches your website, you must tell them exactly who you are.
  • When required, get a clear consent before collecting any type of data.
  • Allow users to access their own data and give them option to take it with them.
  • Give users the option to delete their data from your website.
  • If a breach does occur, you must inform the user of said breach.

Why is GDPR Coming Now?

The frightening answer to this question is that we live in times of great insecurity where data is concerned. Between July 2014 and June 2015 (a year before the adoption of GDPR), there were 404,000 reported cases of unauthorised access to personal information in the UK.

The GDPR ruling was officially adopted on the 27th April 2016 but was given a two year transition period. Time is beginning to run out for website owners that still need to get their sites prepared for GDPR and therefore Blue Whale Media is contacting as many website owners as possible who we know could be effected by the regulations.

What Happens if You Do Not Comply

On 25th of May 2018, online storefronts that are not in compliance with the outlined regulations set out by the EU will be potentially fined up to 4% of global revenue.

You may be wondering whether you really need to be GDPR ready due to Brexit and the UK imminently leaving the EU.

The UK leaving the EU does not make a difference, if any of the visitors to your website come from within the EU then your site needs to be GDPR ready as you can still be fined.

How Can Blue Whale Media Help

Blue Whale Media’s team of web designers and web developers will be working to ensure that existing customers- as well as any other website owners’ websites are in compliance with the GDPR update.

This is a manual task, with the amount of work needing to be done varying due to each individual website’s design and features. Because of this, we cannot give a standard rate for the work that needs to be done

You can however, get in contact with us today for a free and friendly chat at which point we will be able to provide you with more information regarding time and prices involved.

The expense of updating your website to the required standards will not come close to the potential fine you may face if you choose to ignore GDPR.

Contact Blue Whale Today

Get in touch with the Blue Whale Media team by giving us a call on: 01925 552 050 or drop us an email at: hello@bluewhalemedia.co.uk.

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