How To Get Your Website Noticed By Customers
With millions of websites vying for eyeballs on the Internet, how can you make yours stand out from the crowd?
The process starts with having a good and easy to navigate website with substantial content. Boosting your web profile can have long term benefits, but you need to provide something good for visitors to read when they get to your website, as any good London website designer would know.
You can also make your website known by using the proper marketing strategy. At Blue Whale Media, we believe that you need to create a marketing plan for your business.
Here are some valuable tips to get your website noticed by customers effectively and efficiently:
Focus on the Value You Provide
Potential clients and customers don’t care how great you are; they care about whether you can help them. All marketing you do should focus on the problems of how you’ll make your customer’s lives better. All your marketing efforts, from your social media engagement to email messages, should all focus on providing something to your target audience.
Start researching keywords
The best way to attract your target audience is to research keywords as part of your SEO strategy. These keywords should be specific terms that your audience will search for to find businesses in your industry. The more relevant keywords you use, the higher your site will rank in these search engines. You can use Google AdWords to find out which keywords get the most searches to make them more specific to your business.
Hold a Contest or Competition
People like to win or receive free stuff, so by offering a contest or something for free, you can attract more people to your business. You want to give something that has value enough to entice your market and provides them something that means they want to buy from you.
Not only does this option give something for free, but through the email list, you can continue to build rapport while marketing.
Search engines love fresh content, so if you don’t update your website very often, the search engine spiders won’t visit it very often. The easiest way to post new content is to start a blog or have a ‘news’ section. You can use this to talk about what your business has been doing recently, industry observations, techniques to enhance marketing and so on. When you update your site regularly, this will appeal to an audience beyond potential customers.
Create unique content
It might seem like a no-brainer, but having content that no other site has is the first step to drawing a crowd. Not only should you always strive to be original, but by writing unique content, you’ll encourage people to link to what you’ve created. Links to your website, especially from other sites, this will help boost the visibility of yours in search engines. All Search Engine Optimisation (SEO) techniques start with good content creation; this stems from your marketing strategy.
Establish a social media presence
Also, don’t forget to share your content on your website’s social media platforms. You can use these handles to engage with your audience and further your business as a thought leader within your field. Also, follow relevant hashtags to see what trends in your industry look like. You can join in Twitter chats to share expert commentary and network with other like-minded users.
Be Authentic and Approachable
The Internet and social media have changed marketing. No longer can you simply send out one-way messages about your product or service? People want to engage with the people they do business with; they want to know your business and your values.
This means you should respond to emails and questions asked through social media.
While these steps take time to do and show results, they are invaluable in building a quality brand and loyal customers.
The key is to try your hand at different thinks, evaluate what works and create it. It takes some time for you to gain a solid relationship base, but once you do, it will be well worth it.