The golden rules of writing website content

The Golden Rules of Writing Content for Your Website

With a significant number of websites on the internet, it can be quite challenging to capture the readers’ attention. Remember, it takes only a few seconds for a reader to decide whether they’ll continue reading your content or not.

However, you can eliminate this issue by following some golden rules of writing content for your website. If you want to stand out among your competitors, then continue reading this guide.

Know Your Target Audience

You must be tired of hearing it, but identifying your target audience is the first thing you should consider before writing your web content. Following are some essential questions that will help you in this regard:

  • Why am I writing this content?
  • Who is my primary and secondary audience?
  • What kind of information do they need?
  • How will they find my website online?

Remember that your audience can use various platforms. The most common platform is search engines, such as Google. As such, it becomes crucial for Search Engine Optimization. Your headlines and subheadings should include relevant keywords used by your audience in search engines.

Follow the Inverted Pyramid Model

When we read an article, we always judge by the first few sentences whether to continue reading. The same thing is true for your content. Your readers will do the same. If they do not find what they want, then they will leave.

It is where the inverted pyramid model comes in handy. You should present all the fundamental information in the beginning and then followed by the least essential information.

In this way, you can keep your readers engaged by providing all the necessary information.

Write Simple and Short Sentences

You should avoid long sentences and paragraphs in your content unless you are writing a novel. Nowadays, readers prefer reading content that contains less than 20 words in a sentence.

Another essential thing to avoid when writing your content relates to complex words. Remember that only the poet laureates make use of complicated words.

When you have completed writing your content, we recommend using some software such as Grammarly to check your text’s readability score.

Use Active Voice

It is another golden rule of writing quality content for your website. You can keep your readers engaged by speaking directly. And you can achieve it by using an active voice.

Besides, it will make your content readers’ friendly.

Avoid Technical Jargon

You should note that your web content is for all types of readers, and not all of them are technical experts. As such, the information you present on your content should be understandable.

If you need to use any technical terms, then you should clearly explain what it means. Besides, we recommend including hyperlinks, where your readers can access more information about the topic.

Integrate Multimedia

We are all familiar with the statement “a picture is worth a thousand words.” Studies have shown that people tend to process visual information faster than written texts. As such, you should incorporate multimedia elements into your content, such as videos, images, and the likes.

We also recommend inserting at least one picture on every web page.


These are some of the golden rules that you should consider when writing your web content. If you religiously adhere to these tips, we guarantee that your content will stand out among your competitors.