A Complete Guide to Google Analytics

Google Analytics is an amazing tool to use on your website. It allows you to track your website’s performance as well as provides valuable information that you can use to improve your marketing strategies. Google Analytics gives you an abundance of information. From real-time analytics to your consumer’s behaviour. There is a lot of information, that if interpreted correctly, can help you put together a winning campaign.

As a marketer, generating leads can be quite difficult. According to HubSpot, 61% of Marketers struggle to generate leads for their business. This is also a challenge for me, that’s why I am writing this blog, to help you to utilize Google Analytics to improve your strategies.

Real-time analytics

Real-time analytics will show you what is happening on your website in real-time. Imagine that, real-time data about who is visiting your website and even what page they’re on and how long they’re on said page for.

The majority of the time, real-time shows you what has happened on your website within the last five minutes. Some reports will show you what has happened within the last 30 minutes.

There are a few different reports that spawn from Real-time data such as:

  • Locations
  • Traffic Sources
  • Content
  • Events
  • Conversions

Each of these reports will show data specific to the sector. EG – In the locations reports, it will display where your users are located. In the conversions reports, this will show if any of your website visitors were converted into customers.

Audience Overview

Audience reports will show you data on a set group of people. These groups are created based on set parameters.

Have you ever wondered how many people used the search bar on your website? Or how many people viewed your product range?

All of this information is displayed in your audience overview.

Within the audience report, you are able to see how many people have visited your website within the las 1, 7, 14 or 30 days.

Within this report, you can also see your audience demographics. You will see detailed information about the age and gender of your audience. Pair this with locations and you have a detailed analysis of who is visiting your website and buying your products.

Acquisition Report

The Acquisition report provides information on how your visitors find your website and what they do when they get there.

If you are using Google Ads (PPC Campaign) then the acquisition report is essential for reviewing how your campaign is performing. You can see where you’re going wrong, where you’re going right and where you need to adapt.

You can view data about:

  • Campaigns
  • Keywords
  • Search Queries
  • Hour of the day
  • Final URL

The behaviour report will provide data about the actions that users have taken on your website. This is useful as it can point out specific areas of your website which aren’t performing as well as they should be. EG – if you have an SEO Audit tool on your site which isn’t being used, this report will show you this and it’s up to you to improve your strategy.


To conclude, Google Analytics is a must-have tool if you want to keep up-to-date with how your website is performing. It is a great way to improve and expand your marketing campaign as well as improving the functionality of your website.

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