Google Chrome Ad Blocking and How It Affects Your Website
In the view of promoting better user experience, Google has recently added a feature that enables users to block annoying and disruptive ads from sites, which has become a concern of many Warrington SEO Company and other related firms. Although this could be an advantage for users, this could cause harm to businesses.
How Google Chrome Decides What to Block
Google has their ad blocking criteria, which is based on the qualities of online ads that frustrate users. Google Chrome Ad Blocker then filters out these ads. Some of the negative qualities of ads that could get them blocked are blinking displays, pop-ups with difficult-to-locate exit buttons, video ads with obnoxious volume, prestitial ads which cover almost the whole webpage, making it hard for people to view the content, and so on. Anchor ads, however, are not affected as they don’t totally bother the users. If you’re working with a Warrington SEO Company, they can probably help you with ensuring that your ads aren’t blocked.
The Evaluation Process
Google gives sites warning, failing, or passing grades. These grades are based on the percentage of users who’ve had terrible experiences on a specific site. If 7.5% of the page viewers had poor experiences on the website in the first 2 months of the campaign, the site will receive a failing grade. This goes on with 5% on the next 4 months, and 2.5% after that. If you want to view the grade assessments online, you can do so using the Google’s Ad Experience Report. If you receive a notice of violation, you’re given only 30 days to fix it before they block ads on your site. Again, if you experience failing marks or negative notices, working with an experienced Warrington SEO Company is a worthwhile move.
What Happens When a Site Receives a Failing Grade?
If you got a failing grade, Chrome will start blocking ads with their filtering system. Once the ads have been blocked, users receive a notification on their own screens stating that ads have been blocked and asking them if they’d “allow ads on this site”. The users still can choose if they’re okay with seeing ads on the site.
Common Concerns about Chrome’s Ad Blocking
While many consider this feature a valuable addition, there are also various concerns here and there, especially from Warrington SEO Company and the entire business sphere:
One Company Having Too Much Sway
Most businesses are concerned about how one company (Google) can have so much power in what users see online. It’s also speculated that the majority of Google’s ad revenue comes from methods that aren’t banned by Better Ads Standards—not to mention that Google has been the main influencer in this coalition. Google, undoubtedly, has the biggest power in the context of online searches, and this is becoming worrisome for businesses across the globe.
The Decision-Making Process Is Too Black and White
The ad blocking software of Google has some really strict rules to follow. Everything’s set up and automated, and there’s no room for ads that may technically violate their standards but are actually not offensive or annoying to users. Many businesses have strongly suggested that Google establish an “appeals process” to hear out their concerns should they believe their ads have been blocked unfairly. But so far, Google has not yet responded.
Although it makes sense to create a cyber space that’s conducive for each user, there’s probably a good balance that could also cater to businesses which are technically a part of the circle as well.
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