How Google Judges Your Website for Mobile Friendliness

Google has been busy making massive changes to its index. The year 2017 is expected to see Google adapting its mobile first index as the primary index for ranking websites. These and other changes are going to have a huge impact on your website’s rankings. Lets’ take a look at 3 crucial ways Google judges your website for mobile friendliness and how a web design agency in Manchester can help you.

Desktop Vs Mobile

Recently, Google reported that every day, they see a lot more searches on mobile devices than on desktops. More and more people are getting their Internet fix on mobile than on desktop. So your business better be ready to provide your mobile visitors the best user experience.

Back in April 2015, Google decided that offering mobile visitors is important, and since then it has become one of their primary considerations for ranking websites.

If your website is not mobile friendly, your rankings may get hit. Google will look for your competitor websites that offer a better user experience (read mobile responsive).

If you don’t have a mobile friendly website yet, then contact a web design agency in Manchester today.

Mobile First Indexing

Google has been testing its Mobile First Index for months now, and is soon expected to make it the primary index.

So what is mobile first index, exactly?

It means that when Google is scanning your website, it will begin by looking for mobile friendly pages. If it doesn’t find any mobile friendly pages, only then will it look for desktop version of your website.

So if you have a responsive website, it reflects that you are focused on providing the best experience to your users. And that’s something worth investing in.

Accelerated Mobile Pages

AMPs are streamlined, secondary mobile versions of your website’s pages sans any formatting or bloat. This makes your content load up quickly rather than slowing it down with all the bells and whistles.

So how can AMPs help you? Google caches these pages and shows them to the users. So when you see a little “AMP” acronym next to some of the websites, click on them to understand what this could mean for your website.

What Blue Whale Media Has been Doing about It

At Blue Whale Media, we have always been building our clients’ websites with a mobile first approach. So when the “mobilegeddon” update in April 2015 happened, it didn’t affect any of our clients’ websites much, because the websites were already ahead of the times. 

Take a long, hard look at your website. If it’s not mobile friendly, invest in a mobile responsive website today. Contact our web design agency in Manchester today.