Examples of Christmas Marketing

Great examples of Christmas email marketing campaigns

With emails still being the most personal way of contacting your customers, it’s no surprise that email marketing is still five times more likely to engage your user than social media posts.

But what type of email marketing campaign should you run? Let’s take a look at the different ways some of the biggest companies in the world use email marketing for the holidays!

The single product templates

Who can do it better than Chanel! This is a great example of how to keep an email shot simple but effective! They have used a more modern and elegant reflection of the product by changing it to watercolour. This means that the user has to take that extra few seconds to know what the email is about, but when they do this also means they are engaged! They use little text and don’t push the shop now click, because let’s be honest, they don’t really have to!

Single product template

The single product templates

Who can do it better than Chanel! This is a great example of how to keep an email shot simple but effective! They have used a more modern and elegant reflection of the product by changing it to watercolour. This means that the user has to take that extra few seconds to know what the email is about, but when they do this also means they are engaged! They use little text and don’t push the shop now click, because let’s be honest, they don’t really have to!

Single product template
single category template

The single category templates

In this lovely festive design, the Terrain company have used holiday season graphics incorporated with a lovely mix of products from their category range. Like the above graphic from Chanel this is the perfect way to showcase a range whilst keeping a simplest modern design which will catch a user eye! Differently from Chanel though they have worked their shop link into a simple catchy phrase which has negated the need for any content!

single category template

The single category templates

In this lovely festive design, the Terrain company have used holiday season graphics incorporated with a lovely mix of products from their category range. Like the above graphic from Chanel this is the perfect way to showcase a range whilst keeping a simplest modern design which will catch a user eye! Differently from Chanel though they have worked their shop link into a simple catchy phrase which has negated the need for any content!

The thank you template

This is one of my favourite examples by far! 2020 has been the year for video, video marketing, video calls, video meetings, video catchups. Our faces have been all over the globe this year! But with that comes a relaxation of people’s views on video. Put simply people are more used to seeing moving graphics! This means that email marketing that moves has been huge in 2020! As you can see from the graphic Ezibuy was doing this in 2015! They used a design which looked very similar to their website, which allowed them to keep all their links encouraging their customers to engage!

The design is fun and gives an amazing visual twist to this perfect thank you to their customers.

Thank you template
eCommerce template

The Retail / Ecommerce template

Sephora is one of the biggest names in cosmetics so following their lead on Black Friday can’t be a bad thing, so let’s talk though the design.

It starts with a website looking header which ensures viewers can easily see whichever category they may be interested in.

It then moves onto a simplest header which incorporates the products and the offer but they have ensured to keep the colour tone of the promotion by using black and white and only using colour on to make the offer stand out!

They then move into two separate category sections. They have used a nice mix of product but then ensured they have kept the styling from the banner image before to enhance the offer with the colours. There is a perfect amount of text which is easy to read on a black background. It’s a lovely example of a promotional email template!

Covers everything template

When you need to cover everything, you need to keep it simple. This Kate Spade design does this with ease. Now it helps when you have the perfect product range to help with your styling. But let’s just follow the tips!

Like with the above designs this one uses a website looking navigation to give easy access and familiarity to the look of the email. It is also used to show the standard enticing features of the site.

They then start with a header image that isn’t anything to do with a sale. This instals trust from the user that they aren’t just receiving another promotional email. It then goes on to a sticking image which just instals the offer nothing more nothing less! Simplistic but highly effective.

Cover everything template

Covers everything template

When you need to cover everything, you need to keep it simple. This Kate Spade design does this with ease. Now it helps when you have the perfect product range to help with your styling. But let’s just follow the tips!

Like with the above designs this one uses a website looking navigation to give easy access and familiarity to the look of the email. It is also used to show the standard enticing features of the site.

They then start with a header image that isn’t anything to do with a sale. This instals trust from the user that they aren’t just receiving another promotional email. It then goes on to a sticking image which just instals the offer nothing more nothing less! Simplistic but highly effective.

Cover everything template

Start your email marketing campaign now

If you need help with your email marketing campaign contact us today! We even have a great offer on throughout November 2020 where we are offering Mailchimp designs at £200! So, contact the professionals today and let us take care of the rest!

Thank you for taking the time to read my latest blog and I hope it helps you with your email marketing campaign this holiday season.

Operations Director

Stephanie Sweeney