Advertising on Instagram
Instagram is one of the biggest social media platforms of the current generation. Above 50% of the users on Instagram are millennials and are highly active on the platform. As per the latest statistics, there are around 26.9 million users of Instagram. Lately, the platform has seen a massive spike in both the user numbers and advertisers. The platform introduced its advertisement integration in the year 2013. Since then, there has been a lot of changes, introductions, and deductions as well. Instagram has turned out to be one of the best platforms for advertising solutions. In this article, we will be discussing everything about Instagram advertising and marketing on Instagram.
Why choose Instagram advertising?
Instagram provides one of the most dynamic and features rich advertisement portals. You can use a lot of content in different forms within the platform. Furthermore, the platform does a fantastic job of blending advertisements with regular content. You can choose between Instagram posts, Instagram stories, Instagram explore, and more. Furthermore, you have two choices; you can either use photos or videos. Provided that there is and will continue to be an 80% increase in video content consumption, it is the best platform to get started with that type of content.
Video content is the future
Video is becoming one of the highest-grossing content out there among the social media contents. Instagram has one of the most significant contributions to this statistic. Its introduction of stories and IGTV made short video content blow up. Right now, almost more than 80% of the highest viewed Instagram stories are from businesses. Videos provide a high level of flexibility and a better scope of making the audience attracted to it.
What does Instagram advertising provide?
- Story ads: Instagram lets you post advertisements as stories that will disappear after 24 hours. Stories are becoming one of the hottest ways to consume content on Instagram. Furthermore, companies can make the most beautiful stories, which is backed up by the fact that advertisement stories are the highest viewed among other stories. Moreover, Instagram provides the option of swipe up to visit the company website. This increases the chances of achieving business goals.
- Photo ads: Instagram lets you effortlessly slide in advertisements into people’s feeds through photo ads. This is one of the most effective advertising methods on Instagram as the platform algorithms make sure that your post reaches interested audiences. This makes sure it doesn’t seem out of place.
- Carousel ads: Instagram lets you combine photos and videos into one single post to make it more meaningful and dynamic. This enables you to cram in more information into one post.
- Explore ads: Instagram lets your posts reach the explore tab of suitable users to increase the reach and effectiveness.
How does Instagram process advertisements?
Instagram has a built-in advertisement targeting features that make sure that your ad reaches the people you want. The algorithms have location, demographics, interest, behavior, and custom segregation options, making sure that your advertisements gain proper and useful views that show output.