Features your homepage should have - get your website built by professional web designers in St Helens.

Features your homepage should have

Your homepage is like the outer cover of a book. It sets the first impression of your business or website on customers and visitors. Everything about your homepage, from the littlest things like font styles and colours to designs and content, should grab the visitor’s attention immediately. The key to a successful business largely depends on a successful homepage. Now, you may ask, how to make a successful homepage? You can either approach professional web designers in St Helens or, if you want to create it on your own, you might want to add the following key features. 

All you have to do is learn about the most important features and incorporate them into your homepage. This way, you can make your homepage unique and attractive.

So, without further ado, let’s jump into some of the most important features your homepage should have:

Call to Action:

Whether you have a product to sell or to promote a website, your ultimate goal is to entice your potential customers to explore and dig deeper into your website. This is where you need a “call to action” feature. Make sure to make your CTA (call to action) buttons simple and easily accessible.


This is one of the most important features on your homepage; your business’ logo. You must make sure to place your logo at the top of your homepage, where visitors can easily notice it. Your logo is a way of representing your business’s motive and identity. Also, you can link your logo to your main website. So, make sure to make a vibrant eye-catchy logo and place it within the header of your homepage.


Time is money. Thus, most of your visitors may not want to spend much time reading each and every paragraph on your homepage. And this may make them miss out on important aspects of your business. So, adding short and straightforward headings and subheadings do more justice in connecting with your visitors.

Proper Contact Information and Social Media Links:

Most of the time, even the most attractive homepage fails to give proper and easily accessible contact information. Inadequate contact information can be frustrating to your visitors if they want to reach you for an inquiry or any sort of customer support. So, give some focus on your contact information.

Also, nowadays, most homepages carry social media links such as Facebook, Twitter, and Instagram. This is another great way of reaching out to more and more people and keeps your customers updated.

Visual Content:

Visual content can be a picture or a short video clip. This is the best way of connecting to your viewers. If you are trying to sell a product, you can add a clip or photo of some people engaged in your services or using your products. This way, your visitors can empathize with your products on an emotional ground and be more intrigued.


Another great way of winning the trust of your visitors is by adding client or customer reviews and testimonials. You can give a positive impression through this. However, make sure to keep this part short and brief.

With all these key features, don’t forget to keep colors vibrant but minimal. If you want to add graphics, make sure the colors coordinate. You can also seek help from our professional website design agency in Liverpool while creating your homepage.