How and when to use parallax scrolling in website design

How and when to use parallax scrolling in website design

At Blue Whale Media, we are always on the lookout for innovative and engaging techniques to enhance our website designs. One such technique that has gained popularity in recent years is parallax scrolling. In this blog post, we will explore what parallax scrolling is, how it can be used effectively in website design, and when it is most appropriate to incorporate this technique.

What is parallax scrolling?

Parallax scrolling is a web design technique where the background of a website moves at a different speed than the foreground elements, creating an illusion of depth and immersion. This effect is achieved by using CSS or JavaScript to animate the different layers of the webpage as the user scrolls.

When should you use parallax scrolling?

Parallax scrolling can be a powerful tool when used judiciously. It is important to consider the purpose and content of your website before deciding to incorporate this technique. Here are some scenarios where parallax scrolling can be particularly effective:

  1. Storytelling: Parallax scrolling can be used to create an interactive and immersive storytelling website experience. By animating different elements as the user scrolls, you can guide them through a narrative and create a memorable user experience.
  2. Showcasing products or services: If you want to highlight specific products or services on your website, parallax scrolling can be a great way to draw attention to them. By animating the background and foreground elements, you can make your offerings stand out and engage users.
  3. Adding visual interest: Parallax scrolling can be used to add visual interest to a website. By incorporating subtle animations and effects, you can create a dynamic and engaging user experience that keeps visitors on your site for longer.
  4. Long-scrolling websites: Parallax scrolling is particularly effective for long-scrolling websites where the content is presented on a single page. By animating different sections as the user scrolls, you can break up the content and make it more visually appealing and easier to navigate.
  5. Landing pages: Parallax scrolling can be a great technique to use on landing pages. By creating a visually stunning and interactive experience, you can capture the attention of visitors and encourage them to take the desired action, whether it’s signing up for a newsletter or making a purchase.
  6. Mobile-friendly design: Parallax scrolling can also be used effectively in mobile-friendly design. By optimising the animations and effects for smaller screens, you can create a seamless and engaging experience for mobile users.

When should you avoid parallax scrolling?

While parallax scrolling can be a powerful technique, it is not suitable for every website. Here are some scenarios where you should avoid using parallax scrolling:

  1. Content-heavy websites: If your website has a lot of text-heavy content, parallax scrolling may not be the best choice. The animations and effects can distract from the content and make it harder for users to read and navigate.
  2. Slow-loading websites: Parallax scrolling relies on smooth animations and transitions. If your website is slow to load, it can negatively impact the user experience and make the parallax scrolling effects appear choppy or laggy. It’s important to ensure that your website is optimised for speed before implementing parallax scrolling.
  3. SEO considerations: Parallax scrolling can sometimes have a negative impact on search engine optimisation (SEO). Since parallax websites typically consist of a single page, it can be more challenging to optimise each section for specific keywords. Additionally, the use of JavaScript and animations can make it harder for search engines to crawl and index your website.
  4. Accessibility: Parallax scrolling can potentially create accessibility issues for users with disabilities. Some users may have difficulty navigating or interacting with websites that rely heavily on scrolling and animations. It’s important to consider the needs and abilities of all users when designing your website.
  5. Compatibility: Parallax scrolling may not be compatible with all browsers and devices. It’s important to test your website across different platforms to ensure that the parallax effects work as intended and provide a consistent user experience.


In conclusion, parallax scrolling can be a powerful tool in web design, adding depth and interactivity to your website. It can create a visually stunning experience for users and enhance engagement. However, it is important to consider the specific needs and goals of your website before deciding to implement parallax scrolling.

If your website is content-heavy or slow-loading, parallax scrolling may not be the best choice as it can distract from the main content and negatively impact the user experience. Additionally, you should also consider the SEO implications and accessibility issues that may arise with parallax scrolling.

At Blue Whale Media, we understand the intricacies of web design and development. Our team of expert web designers in Liverpool can help you determine whether parallax scrolling is suitable for your website and implement it effectively if it is. We are committed to creating visually stunning and user-friendly websites that meet your business objectives.

Contact us today to find out how we can help you take your website to the next level with our expertise in web design and development.