How Can You Effectively Market Your Small Business on Social Media?

In our modern world, marketing on social media is no longer just an option for smaller businesses. With so many of us now online and using social media daily, it’s a requirement for anyone looking to boost their marketing presence. As a small business, social media can be used to get more money from existing customers, as well as expanding out your customer base. But, with so many approaches, what is the best strategy for effective social media marketing? Here are some basic tips to boost your social media presence.


Make Use of Multiple Platforms

Many small businesses only market on one social media platform, and may find this initially successful with a strong follower base. One platform will not be enough to maximise your reach however. You will need multiple accounts across several platforms to take full advantage of social media. With this said, it’s important to keep in mind what audience each platform can bring in. If you’re targeting younger audiences, it wouldn’t make much sense to prioritise posting on LinkedIn, where platforms like Instagram have a much higher share of younger users. Equally, if you are a B2B business looking to connect with other businesses, it wouldn’t make much sense to prioritise platforms like Snapchat.

Define your marketing goals

It’s one thing to blindly make posts on social media ad nauseam, but another entirely to do so with a strategy in mind. Take a look at your current overall marketing strategy, and see what social media can do best for your business specifically. Some of these goals could be:

  • Lead generation
  • Providing better customer service
  • Building brand awareness
  • Engaging customers more
  • Driving direct sales

Whatever your goal, make it specific. Running advertisements with no goal would be fruitless, so treat social media marketing in a similar fashion.

Keep up Steady Posting

Once you have your accounts up and running, it’s now time to put them to use. You need to make sure your accounts are active, as people won’t want to follow accounts that don’t post for weeks on end. Making at least one post a day is recommended. With every new post you remind your followers that your brand exists, and keep them updated with the latest offers and services that could interest them. If you’re ever unsure what to post, keep your marketing goals in mind.

Give Your Audience a Reason to Follow

Potential customers won’t fall into your lap just because you have a social media account. They need a reason to follow you, and this reason can involve multiple factors. This could be because they find the content in your posts entertaining, they’re curious about your services, or even because they just like the look and aesthetics of your page. You could also run campaigns that are exclusive to social media. These could be flash sales, promotional codes, or contests that can be entered by following the account.

Want more help with social media marketing? Contact us at Blue Whale Media to see how we can help your business.