How Facebook Can Benefit Your Small Business

In 2021 social media used for a lot more than keeping up to date with your favourite celebrities. For a large majority of people they enjoy using social media to research and interact with businesses. Facebook is one of the most popular platforms for social media marketing and advertising. Although, finding where to start can be very daunting. Here are some tools that you can use to your advantage (most of them are free too).

Creating a Facebook Page for your Business

If you are wanting to promote a professional and polished appearance then creating your own dedicated facebook page for your business is the most effective way to go about it.

Not every company can benefit from having their own website, however an engaging social media presence is the next best step. Your business needs its own corner of the internet where people can interact with your page and see what you’re all about.

Setting up a page is simple and easy! You can create one from your own personal account and then give multiple people access to the page to help with the content management and replying to customers. Adding your own logo and description can help with an overall polished look.

Customer Service

With the ease of communication on facebook, engaging with customers has never been so accessible! Customers are able to leave comments on posts, send private messages and even leave reviews on your page. Communicating with customers can help improve customer relationships. Being able to answer questions or concerns can show that your business is active, engaged, and customer-focused.


If you’re struggling to create content that will interest your followers, experiment! Create polls, ask questions, create infographics, etc. By trying new things you’re able to monitor your insight and see what type of content is the most popular. You can also check what time of the day your followers are most active. This is a great way to optimise your content and find out what your followers want to see.
Posting regularly will improve engagement! You want to show your followers that you’re an active and relatable company. Identifying what you want to get out of posting on your social media will help with the type of content you will create.

Facebook Business Suite

If you are finding it difficult to find time everyday to post then why not try pre scheduling your content with Facebook Business Suite? This is an efficient tool that can help you to optimise your time. You can create content weeks in advance and not have to worry about manually posting them.

What are you waiting for?

With these free and easy tools you can skyrocket your company onto the feeds of many potential customers! Create an active audience and monitor your successes. Put your company out there and let people know who you are on one of the most popular social media platforms.