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How Graphic Design Can Improve Your Business

Images and videos are the most effective methods of conveying a message to an audience. Graphic design is important to any business for its benefits to branding, marketing and overall professionalism. But exactly how can graphics improve your business?


The most common and visible use of graphic design for businesses is the business branding. A company logo should be used to make your business stand out from the crowd and convey a message at the same time. A customer will always associate your logo with your business, which is why it’s important to make sure the logo gives off the right message and is visually appealing.


Businesses have just a few seconds to impress potential customers. First impressions are important, whether it’s the logo, the website or an advert, this impression will stay with the customer. It doesn’t take a graphic expert to recognise whether an image was made by a professional or an amateur. Expertly crafted, high quality graphics gives off the professional vibe that customers are looking for when judging a company. Shoddy and ugly graphics will make your business look unprofessional and untrustworthy.


Credibility goes hand in hand with professionalism. Well-made graphics shows competence and builds trust with potential customers. This is especially important if your company requests clients/customers to trust you with sensitive data and information, such as an e-commerce website. Low quality images, strange colour schemes etc. will all contribute to a bad impression and turn customers away.

Stand Out

These days there are plenty of templates and stock graphics that business’ can take advantage of and use for themselves. This is great – if you want to blend in with every other company. Custom graphics are fantastic and not only allows your business to stand out, but it gives you immense control over how the graphics are made, what message they convey etc.

Blue Whale Media

Here at Blue Whale Media we have an in-house graphic team who work hard to create the vision of your dreams. Whether it’s images, videos, branding or animations we do the lot! Call us on 01925 552050 today!

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