How Often Should You Redesign Your Website?
Redesigning your website isn’t necessarily something that you want to do but it’s a necessity, especially nowadays. They say that the average website redesign should be every 2-3 years, however this is just an average. The truth is it actually depends on a number of factors according to the experts for Liverpool website developers.
Problems
Most website’s redesigns are done to fix a problem but this doesn’t have to be because something doesn’t physically work on the website.
Some businesses get a redesign because of the decline in their business or dropping in visibility on search engine results. Others can be due to the website getting hacked or competitors stealing their content.
Your Website Looks Outdated
Another reason websites get redesigned is for an improved look and feel of the site. The reason this is important as this is what your clients see and it becomes their first impression of your company. Therefore, having a website that looks good and professional, gives the impression that you are a modern and engaged company that is capable of delivering the product or service.
If you think of redesigning your website like your home. Before you put it up for sale you want to renovate it, because if you don’t it will affect people’s impression and will lose customers. This is the same for your website. Sometimes not every room in your house will need renovating, which is the same for your website, not every aspect of your site may need the redesign. If this is the case, this can boost your website in a fraction of the time and price.
Doesn’t Work Right
A massive sign that your website needs redesigning is if it doesn’t work. This is generally subjective as it can take many forms. Some examples are that if you have links that don’t go anywhere, come up with an error message or 404 page. These links can be going to pages in your site or off your website. Another example is if you have high-quality content but it is burned in your website so it’s not easy for customers to get to. A massively important problem, especially nowadays, is if your website isn’t mobile responsive. The reason this is so important is because more that 50% of your website’s traffic is viewed on mobiles. This has grown dramatically over the past 5 years.
You should always ask yourself the question ‘does your website work right for you and your customers?’ If the answer is ‘no’ then it is time from a change.
Planning For The Future
Whatever your reason is for redesigning your website, you should plan ahead to make the most of your investment on your new website. To help you with this there are the ‘Seven S’s’ to ask yourself. These are:
- SEO: Is your new site ready and capable of being optimized for search engines?
- Structure: Is the design and flow of pages built to make it easy to access relevant information, access products or reach a contact page?
- Simple: Is your new site simple to access, update and manage for you and your team?
- Sales: Is the new site able to process orders, shipping and other information if you’ll be selling online?
- Speed: How quickly a site loads can impact user experience, so is your new site designed to be fast, even on mobile devices?
- Scalable: Speaking of mobile, does your new site experience scale responsively to different screen sizes?
- Social: Does your site include your social media, whether it’s links to your social presence or a feed of posts from Facebook, Twitter or another platform?
Conclusion
Whether it is time for you to revamp your website or not, it’s perfectly fine to admit that it’s time for a change. The internet is constantly evolving and adapting, and you don’t want to be left behind. Investing in your website smartly, in something that works best for both you and your clients whilst being adaptable so you can update and change with the web.
