How To Be Successful In Email Marketing
Online sellers and small businesses always find it challenging to come up with cost-efficient methods for marketing their products to a larger audience. Regardless of your company being established or having a grand opening, an effective and efficient email marketing plan is required for promoting and expanding your business. It is where Mailchimp comes to the rescue, allowing you to enjoy increased sales and higher revenue. Here are the steps you can take using Mailchimp for a successful email marketing plan.
Creating a Plan
Defining Your Audience
As a business owner, you always need to know your audience for effective communication. Understanding the demographic of your brand inside out is extremely important. Here, we recommend Mailchimp as it deeply helps you identify segments of people in your audience for sending personalized emails. It helps in generating greater ROI and increasing engagement.
The subscribers will provide you with a ton of useful data regarding their purchasing behavior and interests. You can easily customize fields with the signup forms on Mailchimp for collecting everything from gender, interests, age to subscription preferences. If you own an e-commerce company with your shop connected to Mailchimp, then realizing where your clients joined your list will better understand communication. It will also enable you to direct all your marketing efforts moving forward.
Groups + Segments
After identifying the smaller groups of people in your bigger audience, you can create segments and groups to send campaigns relevant to your customers. Groups are another excellent method for organizing your list into different categories. In this way, you only have to maintain one list in the account. The segmentation tools of Mailchimp will greatly boost the e-commerce orders and click-through rates that your campaign is generating.
What to Write
We advise you to send emails that have a purpose. It should speak to all of your subscribers. Make sure that you remember what they signed up for in the first place. We think it’s best to outline certain generalized content types for including them in your campaign. You can refer to them while you design your emails.
Goals and Sending Frequency
We strongly advise you to reduce the number of times you send emails to your subscribers. If you do so, the majority of them will tune out and unsubscribe. We suggest you send one email every month.
Making a Schedule
It is useful to make a content calendar for scheduling your campaigns, social media posts, and blog posts. Your schedule will be based on your content type, industry, and sending frequency.
Designing Your Emails
Whenever you design email campaigns, we suggest you keep them direct and in tune with your message. Lay out all your campaign elements in a hierarchical manner. The subscribers can easily scan your email during time shortage if you place your imperative data in the hierarchy. Your campaigns should be easy to read. Make sure to divide the text into multiple sections and pick legible fonts between the range of 14-16px. It will be supplied across the email clients. A call to action should also be present.
Coding your templates allows you to have increased control over the design of your email. You get to exercise the option for coding your HTML templates and also import it into Mailchimp. The template language in Mailchimp helps you in creating editable email templates. Also, we recommend you keep your layouts between 600 pixels-640 pixels for properly displaying across your email subscribers.
Testing Your Campaigns
After designing your campaign, there is always a temptation to hit the send button. But it is always best to take a step back and test your plan. You need to test in varying email clients, including the ISPs. You also need to send multiple test emails to your co-workers and friends. They can review it and provide you with genuine feedback on your layout. Also, by using A/B Testing, you get to experiment with multiple campaign versions. In this way, you can see how the new changes are impacting the results.
Email Delivery & Avoiding Spam Filters
Mailchimp has a reputation for fast email deliveries. However, many factors impact the amount of time it requires for delivering the campaign to your list. These factors include the sending server’s reputation, the content of the campaign, and receiving servers. Mailchimp follows the top practices in helping users to remain compliant with the anti-spam laws. The practices of Mailchimp will prevent your campaign from triggering firewalls and email spam filters once they reach the receiving servers.
Automation, unlike regular campaigns, tends to target emails that you happen to set and forget. Automation enables you to welcome new subscribers, follow up with a client after their purchase, and reward customers or clients with special incentives. It helps streamline your communications with the customers, allowing you to have sufficient time to boost ROI and create content. Also, you can design, track, and send order notifications for updating buyers on the purchases they made from your shop.