How To Brand Your Website
Branding is more than just the name of the business or the company. It is the core identity of a business and how its customers relate to it.
Branding plays a significant part in making the customers retain the image of a company in their memory. Without solid branding, a business will become irrelevant as the customers will not be able to connect with it.
So how do you brand your website to make customers prefer it over the others? Here are a few simple ways to make the branding of your website effective and impactful, according to our own Cheshire-based website design agency.
Visual branding
Visual branding is an effective means to brand your website. Using logos, watermarks, or even icons associated with the website will help customers easily identify your website. Regular use will imprint the brand in their memory and ensure easy identification in the future.
Avoid using too many visual tools or loud designs. Make it as simple but visually appealing and easy to remember.
Fresh content
While the services and products available on your website may be fixed, there are ways to present them to the customers.
Using visually appealing designs and fresh content on your website keeps the customers engaged and attracted to it.
The more a customer engages with a website, the more it is likely to be imprinted in their memory.
Focus on USP
USP is short for Unique Selling Proposition. USP is the marketing strategy that conveys to the customers why your product or service is unique and better than the others.
A variety of features may be attractive to customers at first, but having a unique feature apart from other websites will help to build the website brand. Focusing on USP ensures a level of consistency and leads to building trust and reliability for the customers.
For example, a website that offers a unique client interaction page may be preferred over another website that does not offer such features.
Quality and user experience
While focusing on branding, one important element is the user experience. No matter how good you think your brand may be, a user’s experience on the website influences their perception of the brand.
Providing a good experience of browsing on your website will go a long way in building customer trust and reliance on the brand.
Quick response
A website that has features that enable prompt response for user queries will help customers feel more familiar with it.
Auto-generated responses are a good way of dealing with queries of customers. But these may also not be feasible in some cases as messages are usually automated and may not address the query. Identifying common queries on the website by users and keeping FAQs available are another way of helping customers navigate around the website.
Social media presence
In this age of social media influence, a website also needs to have a good social media presence for its branding.
Websites can use social media platforms to reach their target audience and enhance their brand awareness. Social media accounts for your business helps in branding. Display these social media widgets on your website so that customers will be able to recognize your brand in whatever platform they appear.
In short, branding is about making customers relate to your business and retain it in their memory, which will determine their long term relationship with the business.
Focusing on user needs and requirements and addressing them will go a long way in effective branding of a website.