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How To Create A Strategic Marketing Plan For Facebook

Marketing in the 21st century has so many different platforms that it can be hard to keep up with. This is why it is important to follow a strategic marketing plan. Facebook, especially, has so many different elements that it can be hard to navigate. Facebook offers so many tools on how to enhance your social media marketing it is important to take advantage of them.

Set Goals

Going into Facebook marketing with no plan is almost like running into a burning building with a blindfold on, it’s impossible. So your first step is to set yourself goals, this makes sure that you know what you’re aiming for. Setting yourself goals will help you keep on track and will help you to know what to centre your marketing plans around. There’s no point in creating brand awareness posts if you’re hoping your outcome will be to generate more sales. Plan out what you want to achieve each month and how you will achieve it, this will set specific goals to meet.

Strike At The Right Time

Take advantage of the tools that Facebook offers! They will be your best friend when it comes to assessing your analytics. Regularly checking your insights will help you to determine when the best time to post is, what audience you’re attracting and which posts are performing the best. All this information is vital when you are wanting to achieve optimal results. keep an eye on your insights as you may have to update your marketing plan regularly as you try new things.

Know Your Audience

One of the most important questions to ask yourself is “Do you know who you’re marketing to?” Knowing your audience is one of the most important steps. Instead of shouting into the unknown about your products/services, establish who you want to actually speak to. As stated above, using Facebooks built in tools to keep track of your audience and know how to address them.

Schedule Your Content

Once you have a good idea about what type of content you want to create, it’s a good idea to start scheduling your content ahead of time. Using tools such as Cloud Campaign or Facebooks built in tool to plan out your content is an efficient way to keep on track of posting your content. Planning out your content ahead of time gives you more time to focus on other elements that you may need to address. This also gives you the opportunity to plan seasonal content which can help to build better customer relationships.
Creating a strategic marketing plan is not only important but it is easy to do! With the tools that Facebook already provides along with your knowledge of your audience you can create a full proof plan that will be easily adaptable.