How To Create A Winning Video SEO Strategy?
Video has become one of the most popular content online. Everyone, right from ordinary people, organisations and businesses, is involved in creating and promoting their video content. One cannot deny that video content opens incredible opportunities for brands to build trust among their customers, earn their loyalty, and engage with the company’s products and services.
Video content has become a popular choice for consumption nowadays. About 96% of the users increased their online video consumption in 2020, and 9 out of 10 viewers revealed they preferred watching videos from the business and brands. Experts suggest that in 2022, about 82% of internet traffic will have video content, almost 15 times higher than in 2017!
The numbers clearly show the significance of the video and why you should make the best use of it in your content. Video content is now an integral part of the SEO strategy, which plays a crucial role in marketing.
However, creating and posting a video might not get you overnight success. If you are a newbie, you can use the best video editor online. These easy-to-use video cutter tools save tremendous time and effort.
You also need to have an intelligent SEO strategy to ace your video marketing game. Moreover, marketers know that one type of underutilised SEO is Video Search Engine Optimization. When used correctly, video can be compelling content, making a substantial contribution to your SEO strategy in several ways.
What is Video Search Engine Optimization?
Let us put it simply first. Video search engine optimization or video SEO is a method to create video content indexed efficiently and effectively and ranked by search engines like Yahoo, Bing, and Google.
Take, for example; YouTube is one of the social media juggernauts. It is the second most popular search engine worldwide, with more than a billion users watching videos for over one billion hours each day. Consider that level of impact and understand the importance of video SEO and its influence on digital marketing success.
A reliable marketer will tell you that a good strategy brings organic traffic. Video SEO is one of the best ways to gain organic traffic to your website because it helps you rank in Google’s algorithm, win backlinks, and expand your social media engagement and presence.
Why Can Building Sound Video SEO Boost Your Performance?
Here is what a powerful video SEO strategy can do for you:
Build your presence
Every business and brand aims to be on the top of SERPs. Videos are a tool to enhance business performance and sit at the top of the search results. Plenty of users prefers watching videos for an easier and quicker understanding of what they are searching for.
Increase the time spent on the website
Users want to get the most information as soon as possible and prefer the most accessible way. Long paragraphs on the website can be exhausting for some. Individuals spend 2.6x more time on sites with video content than those without. Sure, you do not want to miss out on that!
4 Easy Ways to Create a Video SEO Strategy
Creating appealing videos is not enough if you want to reach your target audience. A strong SEO video strategy is crucial to attracting customers and maximising your ROI.
Not only that, but a video strategy also helps you fetch the best result in your video. Fortunately, existing video tool support several video formats and help generate quality videos in seconds.
Here are four steps in creating a winning video SEO strategy:
1. Define Your Goals
When creating a bright and robust video SEO strategy, the first question is defining your goals and understanding what you are looking to achieve.
Different businesses have different goals, and one can achieve them simply by optimising their videos.
Marketers use video content to get featured on Google’s SERP snippets. Compared to regular search results, rich snippets appear differently and stand out. It can get you many clicks and improve your ranking.
For a video-rich snippet, you need to add schema to your site’s HTML code. You do not need any coding knowledge. You can easily take help online. Once done, your video content will be visible on the SERP.
The primary purpose of a winning video SEO strategy is to get more conversions. The aim is to get more users to your site, engage them and drive conversions. Videos are the best way to keep your audience immersed. So, professional marketers suggest including videos on the landing page.
Another way is by creating product-related videos and how to use them. It is highly beneficial for eCommerce retailers looking to make better purchases. Adding CTA to your products and services can also help you a lot.
Explaining products and delivering a brand story becomes easier with videos. It helps spread awareness about the best products in the market that people might not know.
Product videos make it easier for people to understand the brand and the products more clearly. It also helps connect with the customers on a deeper level.
Link building is a goal that every marketer wishes to achieve through their videos and sometimes blend into their video SEO strategies. It is one of the best ways to build essential links for which one has to come up with excellent video content and promote it appropriately. Adding CTA and asking the audience to share the content will also generate backlinks.
2. Understand Your Audience
When creating videos, the first thing is to know your audience. You will have to research and spend much time understanding what content type the audience prefers to convert.
You can also consider making a buyer’s persona as a business owner. This will help you know what your audience needs, and you can plan and strategize for the video accordingly.
3. Come Up With a YouTube Strategy
As mentioned earlier, YouTube is the second-largest search engine in the world. It is one place where users go looking for information. That is why incorporating a YouTube strategy is a smart move. It can give you a way to attract audiences.
With billions of viewers every day, YouTube is a great place to get the attention of potential customers.
4. Social Media Presence
Everybody knows how social media platforms like Instagram, Facebook, and Twitter have taken over the world with now pushing more video content than ever before! Social media is a powerful tool in your hand that can help you conquer the world and put you ahead in the competition.
Once you have created a video, you must promote it on social media. You can quickly update your email subscribers when the video goes out or embed it in your blog post.
When you promote your video in the right place at the right time, you can drive in many users searching for good information. This will help you gain a loyal user base.
5 Tips for Video Optimization
A winning video SEO strategy requires you to optimise your videos to be found in the search engine. Here are five video optimization tips:
Edit Your Video
First things first! After you have filmed the footage, you need to edit the video.
You have to understand how individuals think and feel to better your editing. There are numerous feasible video editor online. Depending on your skills and affordability, you can easily choose one.
Sometimes you cannot watch the video with sound on. Adding subtitles makes it easier to watch the video. Keywords can also be highlighted simultaneously, and adding a transcript can also be quite helpful.
Whether you are a beginner or a professional marketer, you can use the following tools to discover keywords:
- Google keyword planner
- YouTube’s autocompleted feature
Keyword research is where you start the SEO writing process and is highly important when you aim to rank in the search engine when someone searches for your type of video content. You can easily optimise your click-through rate in paid and organic search results.
Fortunately, there are multiple options for keyword research, and there are various SEO tools you can search for online.
Optimising the Metadata
Video metadata contains all information about the video you have posted, like:
- Date of creation
- Length of the video
The video hosting forum indexes the details you post to determine the video’s precise placement in search results.
Once you are done with the keyword research and laid down a strong SEO strategy, you are ready to optimise your video content’s metadata with the information before posting on YouTube or any other platform.
Your title and description of the video should be:
- Convincing to boost click-throughs.
- Appropriate and applicable to the content.
- Insert and include keywords matching the intent of the user.
- Meta descriptions are 155 characters or less.
- Feature titles are 55 characters or less.
While many people use Google’s video search function to perform their searches, others rely on the general search tool. To stand out in the search results, use schema markup.
You’ll need to add a few markup elements to your videos, including the title, description, and thumbnail. Google has a page that shows exactly what it expects from the markup.
After adding an engaging thumbnail and creating a dedicated page for your video on your site, you are now ready to promote your content in all the channels.
Say you have used the best video editor and published it on your preferred hosting forum; the next step is to let the world see your beautiful creation.
You can allow your video content to bloom on various platforms, from social media to email marketing. This step will increase your video’s visibility. More viewers mean more likes and shares on your content.
Keep in mind that it is worth sharing your video across multiple platforms. The higher the video engagement, the higher your chance of getting ranked on Google.
Getting Started with Video SEO Strategy on Your Website
Are you ready to get started with your video search engine optimization? Take assistance from the best and most efficient professionals who can help you understand what kind of videos are powerful.
Where Does SEO Fit in Overall Video SEO Strategy?
You have a clear picture and knowledge that videos are an excellent tool that every business should implement as part of their marketing strategy. However, it should be considered only as part of a larger strategy for SEO.
Quality content is significant to increasing search rankings. Having a consistent video tool is also key to landing on the first page.
Crucial SEO Video Ranking Factor
High-quality video content, when marketed well, can rank in search results. Optimising for low-quality videos is not a valuable use of your time, as it can affect your engagement scores.
Video content should be designed with the user in mind and should provide value to viewers. It does not mean that you have to spend a fortune on creating animations and films, but it does mean that they should be in focus and clear.
Once you have created a high-quality video, upload it to your site and follow these steps to improve its search visibility. These include adding transcripts, displaying results with appropriate markup, and creating sitemaps.