How to elevate your email marketing strategy for 2022

New Year, new marketing strategy? It’s 2022 and that means it’s time for an email marketing upgrade. Here are some great ideas on how you can level up your email marketing for the new year.


Segment your email list

Segmenting your email lists gives you an easier way to offer targeted campaigns according to your customer groups. You can offer special promotions and discounts to your loyal customers for example which will help them feel more appreciated and get them to keep patronising your brand or business. By segmenting your mailing list according to your subscriber groups, it becomes easier to create specific promotions or vouchers that will attract them according to how relevant it is to them.

Write a clear and compelling subject line

Your subject line is arguably one the the most important elements of your email marketing as is this is the part of your email that will compel people to open your email and see what you have to say.

●You make to make sure you are keeping them short and sweet. This makes your content more digestible for the reader which increases the chances of them engaging with your email.

●Another element you may want to consider is creating a sense of urgency within your subject line. You want to gently remind people that there is a hypothetical countdown above their heads without scaring your customers into running away.

●Something you should keep in mind is trying to not make your subject lines sound too spammy. If your subject lines sound like your email could include spam then your audience won’t even have the chance to look at your email as it would head straight to the junk folder! Here is a list of 202 spam trigger words to avoid in your email marketing campaign.

●Finally, why not add some emojis? A clever emoji will help your email subject line stand out in the inbox. It also creates an emotion to go along with what you are trying to say.

Create Dynamic Email Content

One way to really level up your email marketing strategy is to make sure your email content is personalised to your audience. Dynamic content such as this stands out in your reader’s inbox and can really strengthen your relationship with customers. When your reader feels as though the content is tailor-made for them they have more of an incentive to open and engage with the email. Therefore, increasing your CTR can get your readers to the right place on your website. Just by adding their name at the start of your email can increase your relationship marketing strategy with your customers as you will look more thoughtful and considerate on a personal level, which can make your clients feel more appreciated.

Let go of unengaged subscribers

It’s out with the old and in with the new… Let’s face it not all customers know what they are signing up to when they opt-in to email marketing. Sometimes people move away, change jobs, or they are just no longer interested. This is why you should give your customers an easy way to unsubscribe. Not only is it a legal requirement but also don’t make your subscribers search for a way out and give them an easy way out. Your customers may still want to support your business but they may just not want to receive regular emails from you. This is why you should always include a visible unsubscribe button as it will help you to maintain a good relationship with your audience.
Well there you have it, 4 great ideas to consider when planning your email content for 2022. With these things to keep in mind, your email marketing strategies should level up your marketing game for the new year Ensuring that you have a strong plan in place along with the right tools and support can take you from zero to hero on your email marketing journey.
With that being said, don’t forget to visit our website for more information on how to improve your overall marketing strategies for the new year.