How to elevate your email marketing strategy for 2022
New Year, new marketing strategy? It’s 2022 and that means it’s time for an email marketing upgrade. Here are some great ideas on how you can level up your email marketing for the new year.
Segment your email list
Segmenting your email lists gives you an easier way to offer targeted campaigns according to your customer groups. You can offer special promotions and discounts to your loyal customers for example which will help them feel more appreciated and get them to keep patronising your brand or business. By segmenting your mailing list according to your subscriber groups, it becomes easier to create specific promotions or vouchers that will attract them according to how relevant it is to them.
Write a clear and compelling subject line
Your subject line is arguably one the the most important elements of your email marketing as is this is the part of your email that will compel people to open your email and see what you have to say.
●You make to make sure you are keeping them short and sweet. This makes your content more digestible for the reader which increases the chances of them engaging with your email.
●Another element you may want to consider is creating a sense of urgency within your subject line. You want to gently remind people that there is a hypothetical countdown above their heads without scaring your customers into running away.
●Something you should keep in mind is trying to not make your subject lines sound too spammy. If your subject lines sound like your email could include spam then your audience won’t even have the chance to look at your email as it would head straight to the junk folder! Here is a list of 202 spam trigger words to avoid in your email marketing campaign.
●Finally, why not add some emojis? A clever emoji will help your email subject line stand out in the inbox. It also creates an emotion to go along with what you are trying to say.