How To Engage With Your Audience Online

Use The Right Tools and Platforms

The first thing you want to do is to research which platform of engagement is actually useful and practical. For instance, using social media such as Instagram isn’t going to be the best method of engaging an audience of pensioners! Digital marketers should properly research and confidently choose their platforms for engaging their target audience. The next step is further research – how exactly are you going to use your chosen platform(s) for engagement? For instance, let’s say a company decides to use Facebook as their chosen platform. The next step is to figure out how they will be using Facebook to reach their chosen goals and objectives – will they be writing statuses, using videos or even dabbling in Facebook Ads? It is always important to plan and strategise any sort of marketing plan!

Knowledge Gap and Technical Jargon

When actually trying to engage with your audience, you need to ensure you are simply speaking the right language – and no I don’t mean English. An example is the usage of technical jargon. We can take Blue Whale Media as an example: our main customer base is small businesses owners who aren’t very particular about their web presence. These people aren’t going to understand a thing if we start talking about HTML, CSS, JavaScript, PHP etc, this is too much technical jargon and a massive knowledge gap between the experts who do the work, and the customers. When engaging your audience it is important to identify useless jargon or at least attempt to bridge the knowledge gap and explain things to your audience.

Attention Span and Content Length

When creating the actual content you will be using to engage with your audience, it is important to ask yourself: is this actually engaging? Are my audience of teenagers on mobile phones going to take the time to watch this 10-minute video on Facebook? It can be easy to become carried-away and start creating an amazing, long-form creative piece of content – but if your audience doesn’t have the time or interest then it’s simply going to be a waste of time and resources. Create something your audience can identify with!

Conclusion

In this blog, I’ve just listed some of the many things you need to think about and research before you even start to engage your audience online. It takes time and precision to get everything right – but in the end, it can pay off majorly. Get in touch with the professionals who can give you a hand on engaging your audience online through expert marketing strategies and plans: give us a call on 01925 552050 today!

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