How To Make The Most of Your LinkedIn Profile
It’s easy to disregard Linkedin in your new business venture. Because it’s just like Facebook, right? Well, sorry to let you down but you’re going to need a whole new marketing strategy for this one. Linkedin is a great way to connect with other businesses in your industry or just other businesses you want to keep up to date with. In this blog, we will be going over how you should utilise Linkedin to your advantage.
A Comprehensive Company Page
When starting out, it can be overwhelming. But don’t forget to fill out each section of your profile. Including your logo and a banner is vital to show everyone who you are. This is where your branding can really shine. A profile picture and its complimenting banner is where your professionalism really comes to life. Not to mention having a clear and concise description of your business can really help people to discover and connect with you as an industry professional.
Create Valuable Content
Starting up your page is a great first start however, you need to make sure your page is full of quality content people would want to engage with. One of the great ways to do this is by sharing insider knowledge. It can be useful tips or practices which are helpful for the readers or content that speaks your brand image. Not everyone wants to be sold to every second of the day because this can get very old, very quick. Plan out your content a week in advance so you know what to post and when.
Take Advantage of the Linkedin Community Feature
Who knew Linkedin had features to help you get your name out there? Well, we do! Linkedin groups are a great way to join others in your industry and join in on interesting conversations. By joining groups that focus on your interest or expertise, you can stay informed about what’s happening in your field and keep in touch with people or firms in your network. You can also create a group for your company. A great way to expand your influence and connect with others is by being active in discussions in various groups.
Set Up A Posting Schedule
One of the most important tips is to make sure you’re posting your content wisely. You should make sure you’re choosing the right times along with a regular upload schedule. There’s nothing worse than coming across a Linkedin account that appears to have been abandoned by the user. It’s not the best look for some business users to have an inactive account. This is where a posting schedule becomes your best friend. It’s a great way to organise your content and to make sure you’re maximising the potential of your post.