How To Optimise Your Blogs For Conversions
It’s a good start to get a few hundred or thousand hits on your company’s blog, but what would be even better? Getting those views converted into leads. But you’d be surprised how many businesses treat their blog as a digital brochure instead of an inbound marketing tool. The good news is, that making your blog more effective at converting views into sales isn’t difficult – it just takes a little planning.
To generate money from clicks, the most important blog metric to watch is the conversion rate. Conversion is the term used to describe a website visitor’s action of completing a certain goal. The most frequent sort of conversion in terms of a blog conversion approach is form completion.
Blog visitors frequently use a form on blogs to perform the following tasks:
- Make a purchase
- Request more information about a product or service
- Sign up for newsletters
- Download an e-book or other digital content
- Register for an event
- Complete a survey
Form submission is valuable because it allows you to nurture the visitor with targeted content until they are ready to buy. By having a plan for what you want visitors to do on your blog, you can better design forms that will lead to conversions.
Keys Metrics for Conversion
Besides tracking the conversion rate, you’ll also want to watch the following key metrics to help optimise your blog for conversions:
Conversion Rate: The percentage of blog visitors who take the desired action of converting after seeing offers on blogs, landing pages, social media pages, and websites, among others.
Cost per conversion: A cost-per-conversion metric is a form of sponsored advertising that evaluates the expense per conversion as a result of that particular ad.
Conversion rate optimisation (CRO): The process of making changes to a website with the intention of increasing the percentage of visitors who take the desired action.
Calls-to-action (CTAs): A website visitor’s desired action that a company wants them to take, such as make a purchase, request more information, sign up for newsletters, or download an e-book.
Now that you know which metrics to track, let’s take a look at some ways you can optimise your blog for conversions.
Ways to Optimise Blogs for Conversions
There are many different ways to do this, but some of the most effective methods include planning blog posts around keywords, making posts scannable, using effective CTAs, and using images and videos. By using these five methods, you can increase your conversion rate and improve your blog’s performance:
Plan Your Blog Posts Around Keywords
Search engine optimisation (SEO) should be a top priority when creating blog content. After all, how can potential customers find your blog posts if they don’t rank high in search engine results?
One way to improve your blog’s SEO is by planning your posts around keywords. Keywords are the terms or phrases that people type into a search engine when they’re looking for something.
There are a couple of ways to find relevant keywords for your blog posts. The first is to use a keyword research tool. There are many free and paid options available, such as Google AdWords Keyword Planner, Moz Keyword Explorer, and HubSpot’s Keyword Tool.
Once you’ve found some relevant keywords, you can start incorporating them into your blog post titles and throughout the body of your content.
But beware: Don’t stuff your keywords in there just for the sake of it. Search engines will penalise you for keyword stuffing, and it won’t do anything to improve your conversions. A couple of strategically placed keywords will do the trick.
Make Your Blog Posts Scannable
When someone lands on your blog post, the first thing they’ll do is scan it to see if it’s relevant to what they’re looking for. That’s why it’s important to make your blog posts scannable — meaning, easy to skim.
One way to do this is to use subheadings. Subheadings help break up your content and make it easier to scan. They also give readers a sense of what they can expect from the rest of the post.
Another way to make your blog posts scannable is to use bullet points and lists. Again, this helps break up your content and makes it easier to digest. Plus, readers love lists!
Use Powerful Calls-to-Action
A call-to-action (CTA) is a statement or button that tells readers what you want them to do next. CTAs are essential for conversion optimisation because they guide readers towards taking your desired action.
Your CTAs should be clear, concise, and persuasive. They should also stand out from the rest of your content so that readers can’t help but click on them.
Some examples of powerful CTAs include “Download our free e-book,” “Sign up for our newsletter,” and “Get 10% off your first purchase.”
People are visual creatures. In fact, studies have shown that posts with images get 94% more views than those without images.
That’s why it’s important to include visuals in your blog posts. Not only do they make your posts more visually appealing, but they can also help explain complex concepts and break up long blocks of text.
There are many different types of visuals you can use in your blog posts, including photos, infographics, charts and graphs, and videos. Just make sure that the visuals you use are relevant to your content and add value to your readers.