How to optimise your website content for SEO purposes

How To Optimise Your Website Content For SEO

It is no secret that search engines are constantly changing factors and requirements. But, one thing that remains a constant in the field of SEO is your content. Content that’s of great quality will always tend to rank higher in search engine searches.

Are you new to the world of SEO? Are you having trouble navigating your way through how to optimise your content to rank well for SEO? You’ve come to the right place. We’ll help guide you in a step-by-step manner. In no time, you’ll achieve the perfect content for SEO. Here’s how: read these top tips from our own Manchester SEO agency on how you can optimise your content to perform better in the search results.

Make use of keywords wisely

If you’re planning to create a page and want it to perform well for SEO, you’re going to need keywords. Using keywords will help search engines rank your page better. But just bear in mind to use keywords wisely. When we say wisely, don’t overdo them. Just add the keywords naturally into your content, don’t force them. Writing website content for SEO is about appearing natural, not repeating the exact same phrase over and over.

We can also offer another tip when it comes to keywords. Avoid using them in titles or headings. It will make your content seem very forced and robotic. We suggest you keep your keywords for your actual body of content. Although, conversely, using them in headings might attract your key demographic audience.

Headings can help optimise your SEO content

Using headings might not seem important, but that’s a general misconception. Using appropriate headings will surely help optimise your content for SEO. Headings are HTML tags, and they vary. It starts from H1 and goes down till H6. They help segregate different portions of your content, with H1 assuming the most important portion. 

As a general rule, we suggest you use the H1 tag only once per page. Using it more than once will create confusion in search engine rankings. When you utilise the different header tags, you help your content become more structured. Adding structures and outlines using headings will improve your content for SEO. 

Watch out for the length of your content

Different search engines prefer different word counts for SEO. But on average, search engines tend to prioritize content that is usually around five hundred words. Some specific search engines actually prefer longer content, around two thousand words. 

Why does length matter? Well, we’re glad you asked. Search engines push articles that incorporate proper keywords. And the chances of you incorporating more keywords are higher when the length is longer. But it is always a good idea to never overuse keywords even though your content is long. 

It’s very simple; you might have a bit of better luck and edge over others if your content is longer. But remember, be on point, don’t exaggerate, don’t beat around the bush, or use fluff sentences to lengthen your post. 

Try to use locally relevant keywords or phrases

When people search for something on search engines, there are always high chances of them searching for something local or location-specific. This is where your keywords need to be modified to incorporate location-specific words. 

This tip is going to be very useful if you’re trying to promote something local. You can even use them in your headings and sub-sections, and you’ll witness a positive change in your rankings. By using keywords that are location-specific, you’re ensuring that your page shows up on search engine searches. 

Divide your content

What we mean by dividing content is to section it under different headings and titles. Monotonous content will not perform well. When your content is broken up into different sections, readers and visitors have a better experience.