How to Solve Keyword Ranking Problems

One of the most common problems many SEO websites often experience is page ranking due to the wrong keywords. Keywords play an important role in SEO. However, if your website is ranked because of the wrong keyword, it means that you were not able to optimise the page with that specific keyword. Warrington Web Design are experts at SEO.

If you experience this on your website, it can cause problems with your conversion and click-through rate, especially if it causes the wrong pages to pop up on the results pages.

With this, Warrington Web Design will help you list down some of the actions that you can take to fix this issue.

Find The Issue

One of the best ways to diagnose the issue is to make a search using the keyword and the website. With this, you will be able to know if the website or keyword is the issue. You will be able to tell by looking at the results page.

One of the problems could be the page for that keyword does not exist on their website. If this is the case, immediately contact the SEO personnel who is in charge of this task so they will be able to create a page for your keywords.

Another possible reason would be crawling or indexing issues. When crawling occurs, it means that you have blocked the website with robot.txt. If the issue is with indexing, you have a problem with the meta robot tags. It is also possible that the context is not parsable or crawlable by Google. Other factors that can affect this are issues with the link, image contents, issues with Javascript frameworks, or the website is post-loaded via Ajax.

It could also be because the ranking ability of the keyword is overpowered by another page. In some instances, the keyword used in the search optimization engine is overwhelmed by other keywords, thus, there is the tendency that Google will not be able to search the keywords that you were using but rather it will give you other keywords related to it.

Make or Bolster a Relevant Page

Once you are done with the diagnostics, the next thing that you should do is to create a relevant page if the page is missing. However, if you already have the page, you should bolster it internally. To bolster your page, you should consider the content, internal and external link signals, and user and data usage.

When talking about the content, make sure that your keywords and content should be related. The content should have the appropriate terms and phrases that are unique and related to your keywords.

Take the time to check the pages of your website. The links to the other pages of your website should be anchored to the right page. For the external links signals, try to open your website in other browsers. In this way, you can check whether your website is being overwhelmed by other websites. If this is the case, make sure to take time to address the problems with external linkers and ask them to correct the issues.

Make a research on the user and usage data, in this way, you will be able to tell what keywords do people usually use and what are the usual pages that pop to it. Website designers like Warrington Web Design, usually ask their clients to do research on the keywords. If they find it difficult, some SEO companies can assist you in finding the right keywords and its designated pages. In this way, you can easily convert your site visitors as well as improve your traffic.

Demote the non-relevant pages

For some SEO companies, one of the ways that they can remove the keywords in the wrong rankings is to remove the keywords and related terms in this pages. In this way, it would be harder for people to find the pages. Designers from Warrington Web Design will also suggest that you re-point the internal link. In this way, you will be able to guide the readers to the right page that you want them to see. Aside from that, you can also change the external links that are wrongly attached to the wrong anchor words.

Keyword ranking is one of the best ways that you can do in optimising your SEO ranking. It is best that you consult an SEO specialist to help you set the right keywords to appear on the correct results and ranking page.

For Search Engine Optimisation and Web Design services, contact Warrington Web Design today on 01925 552050!

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