Choosing a Podcast Format

The format you want is a personal choice, and depends on who’s involved! The thing is, it’s similar here to your podcast length: while it’s good to have an ‘average’ format, so your listeners know what to expect, you don’t have to stick to it every time. Before committing to a theme or topic, check to see if there’s enough for you to talk about within that topic. Every broad topic of marketing has already been covered, but you have to find your spin on things to make an old idea something new.

Keep It Short

The Internet has dramatically changed our attention spans. Social media platforms like Twitter, Vine, and Instagram have decreased the instant gratification even further. Nobody has time for a rambling 3-hour podcast; some people barely have time for a movie trailer.

If your podcast is longer than 10 or 15 minutes, you’re going to reduce your chances of success. By keeping it short, this will help you to stay on the subject and to keep your audience engaged.

The ideal live streaming setup depends on your needs and preferences, our videography team Warrington have suggested a list of what you’ll need for live video podcasts:

Camera

The camera you use for live video podcasting needs to allow a true “clean” output that won’t show the icons and grid that we would typically see. To make your videos look more attractive, you could use more than one camera to alternate between camera views.

Tripod

Remember that your camera can’t move around or fall during a live stream, so you’ll need a decent, sturdy tripod. This will ensure that keep your camera is stable even with its legs fully extended. Although an expensive tripod is not required, it at least has to be compatible with your camera.

Wi-Fi Device

You don’t want to risk losing your signal in the middle of a stream, so for a truly successful live video podcast, ensure you connect to Wi-Fi. You could use your phone as your own portable Wi-Fi device, but ideally, you need a reliable and robust internet connection.

Editing a Podcast

Even if your video has the sound on, it’s best practice to record the audio separately through your microphone. This ensures that the sound quality is excellent and to minimise background noise. When editing your podcast videos, you don’t need to add too many effects as it will distract away from the message n your podcast.

To publish your episode, upload it to your host provider. This is just a simple file upload, and the hosting service should be simple enough to use, depending on who you host with.

Yes, it may be hard work, but it’s a great way to enhance your marketing with a successful podcast. You also don’t have to upload it straight away; you can get good practice by recording a couple before you familiarise yourself with uploading them.