How to Use Infographics Effectively Online
With the amount of information that we receive day-to-day, the average person is starting to have a shorter attention span. Now Marketer has to change and adapt their techniques so that they can get their message across to people. People are now more attractive to positively nice-looking visuals than to text. Infographics are more likely to get more shares than traditional text-heavy content.
Having the right topic
When creating your infographic, you want people to be interested and engaged in it, so they will stop scrolling through their feed. What you need to aim for is to provide value to what people want to see rather than promoting just your brand.
Useful tools for this are Google Trends, Twitter hashtags, and numerous RSS aggregators. Using these tools, you will be able to find out what will work best for your brand.
Creating the content
When looking for the data to put into your infographic, make sure that it is credible and that it’s from a healthy source. Especially if your infographic is about a contentious issue, someone will try and point out that it’s wrong and start an argument.
When designing your infographic, it must be visually appealing. However, you need to remember that not every fact and statistic will make a good visualisation. For the infographic to work, the visuals must be able to support the content and help people go towards more information.
It’s more than likely that you want your infographic to be designed under your branding guidelines. This is good if your infographic is for internal use, but something that you need to do as well is yo not over brand. In most cases, you will only need to include your logo and your website in the footer.
Less is more. If you usually create long text for your content, people might miss the critical point of your infographic.
You might want to create a specific landing page for your infographic, or even post it as part of your blog post. This will make sure that the page is entirely social media-friendly. You can also include the HTML embed code beneath the infographic so people can post it onto their website. This makes it easier for bloggers to use your infographic within their work.
You can also publish your infographic on sites that people can go on and use.