How To Write A Compelling Instagram Caption Part 2
Your friend has set you up for your first blind date.
You walk into a dimly lit restaurant and you can hear the low mumble of date night goers and the clinking of wine glasses.
You sip on your sweet citrusy cocktail while you wait. And like magic, they appear…
The guy or gal of your dreams sits down right in front of you and you are stunned by their beauty.
Your palms are getting sweaty and your throat drys up because you have never been in the presence of such a stunner.
You introduce yourself with little to no stutters. This is going well, going great even!
Then they open their mouth to introduce themselves and… OH NO!
You have never heard a more boring and expressionless voice from a person. You struggle through the next hour of the date pretending to read the fancy-looking wine menu.
But ultimately, you decide you never want to see this person ever again…
Well, this is what it can be like when you come across a beautifully curated graphic on your Instagram feed with a dull and dry caption to go along with it.
As we all know beauty and personality go hand in hand. And if you want people to go on that second date with your brand, you need to engage them from the get-go.
Instagram is predominately a photosharing platform with many additional functions including; direct messages, link sharing, profile building and many other elements. The human brain is stimulated by colourful graphics and engaging videos which is why the success of Instagram has not only risen but sustained through time.
Although the graphic element is vital to get right, every Instagram post needs to have the perfect complimenting caption to go with it.
Use emojis and have fun with them
Consider caption length
Or take a look at our social media to see some of these bad boys in action @bluewhalemedia.