How to Write an SEO-Friendly Blog Post
If you are writing content for SEO, there are a lot of things that you should consider. Sure, your post should be easy to read, provide useful information, and be long enough. However, that is only just half of what you need for an SEO-friendly blog post. To be an SEO-friendly blog post, your blog posts should look presentable and have all the right elements when Google comes crawling to your page.
SEO content requires a ton of elements that you may not have even heard of. So, this article may become a little too long, but bear with us. We’ll try to provide every information that you will need, in the shortest number of words possible, for writing an SEO-friendly blog posts.
The Right Word Count:
Normally, blogs with longer content tend to perform better on SERPs. However, there is no written rule that a blog should be of a particular length to be SEO-friendly.
Some sources suggest that blogs should be at least 600 words long to be a good SEO blog.
We also believe that 600 should be the minimum word count for your blogs. Why? Because it is long enough to be engaging while also being short enough for you to produce several blogs in a week.
The Right Target Keywords:
One of the main things to keep in mind while writing an SEO-friendly blog is to include your target keywords. While it is worth mentioning that keywords are not everything in an SEO blog, they do play a significant role in how your website performs in the search results. You should use keywords that associate with your website. Try to fit your keywords into your titles and subheadings.
One thing you do need to keep in mind is that SEO is all about keeping things subtle. You don’t want your keywords to become too much in your blog. Try to keep it natural so that readers do not feel unpleasant reading your blogs.
Research for Killer Titles:
If you’re writing an SEO-friendly blog, you definitely need to have an eye-catching title. It should give the readers an idea about what the blog is about while also making it appealing for them to want to read it. For best SEO results, try to add the main keywords in the heading. Also, try to avoid dull titles.
Keep in mind that if the title is too long, search result pages may cut off some important parts of your title. To avoid that, your titles should only have around 55 to 70 characters. If possible, use your keywords towards the first part of your title.
Another important thing to remember is the use of heading tags. Heading tags is just as important as any other SEO tool for your blogs. Besides being an important SEO tool, it can help make your blog much more visually appealing. You will see a lot of bounce rates on your page if your blogs are boring and plain without any heading tags. Try to add some keywords in your headings as well.
No one likes to read texts if it does not have a proper format. However, if you use heading tags in the right way, readers can also easily skim your post and still get an idea of your message.
Every SEO-friendly blog post should have a strong call to action (CTA) at the end. You can tell the readers what you want them to do after they are done reading the post. You can ask them to visit a product page and sign up for a free trial.
In your CTA, you should include target keywords as well, along with the links. Your call to action is one of the most important parts of your blog. This is the reason why it should be strong enough that visitors will not be able to resist your offer.
Use of Internal and External Links:
Your SEO-friendly blog should have a large number of links to show that it is well-researched. You should back up the claims in your SEO with high-quality sources. This will give your blog an SEO advantage and also help you look more credible.
SEO-friendly blogs should also have internal links as well. They are the links that direct your visitors to other pages within your websites. You can point them to content that might be helpful for them and provide links to those content. This also improves your SEO chances and also drives more traffic to your website.
How Often Do I Post Blogs?
If you’re just starting out with SEO blogs, it will be ideal for you to post at least once a week. However, as you get more experience and become a better writer, posting more than one content per week will be even better for your website. You can slowly increase the number of blogs you post per week as you become more and more experienced.
With that said, as long as you’re posting high-quality and SEO-friendly content consistently, you should be good.
Promoting Your Post:
Once you’ve followed all the steps listed above, it’s finally time for you to post! Just take a few deep breaths and go on and hit that button.
So, is that all? Well, no. There are actually a lot of things that you still need to do. Writing your SEO content and posting it is just one side of the coin. Now you have to promote it rigorously for people to see your content.
Simply posting your finished article will not bring in enough clicks for the amount of work you put into your blog.
While writing an SEO-friendly blog can be great for your business, it requires and a ton of work. No matter how much work you put into it, there will always be room for improvement. However, that should not discourage you from creating killer SEO blogs for your website. If you do just enough, it will surely pay off in the end.