How Motion Graphics And Videos Are Used In Web Design
In this blog, I will talk about all the ways that we use Motion Graphics and videos on websites. I will mention the types of video file that we use for each section and why we use them.
Videos on websites are becoming more and more popular with the era of static graphics being put behind us. Websites that look more alive are far more desirable than the bog-standard websites nowadays. Because of this, we have had to adapt to this and come up with a way of implementing video onto websites without ruining the speed of the site.
We have recently been using more and more videos on our sliders, for example, Cheshire Seals and some of our very own sliders have a video on them. These videos tend to be MP4 files and sometimes need handbraking to bring down the file size in order to retain loading speeds. I am also in the process of building my own website and I have used a video in the background! These types of videos are very good at catching the eye of your target audience and it has been proven that video keeps people on pages for longer than static graphics do.
As I previously said, static graphics are fast becoming a thing of the past, therefore, we are in the process of replacing all of the images on our site with boomerang videos. We saw this example on a website and thought it was really effective and decided to tailor it more towards our branding. We also have started to add videos behind the site using the scroll function. For a while now we have had a picture behind the site that scrolls when you do, we now use videos as well upon client request. Again, these things are more effective, especially the replacement images as you can link them as well and try to redirect people to where you would like.
Here at Blue Whale Media, we are really trying to push our sites to look as stand out as possible, by using video our sites are looking more updated and professional as ever. I create most of the videos that we use on the sites and I know what people look for with eye-catching motion graphics and this is what helps our sites stand out from the rest of our competitors.