Should I Focus More on Facebook or Twitter When Advertising My Services?

Are you thinking of social media marketing? Are you wondering which social media platform would be right for your advertising efforts? Are you confused between Facebook and Twitter? Each of these social channels is unique with their own set of audience and use case.

Which platform you choose to advertise on will entirely depend on your business, your target audience, and your goals. Our web design Manchester team explores.


When it comes to user base, no other social network can come close to Facebook. Sure, it has a clear lead with 2 billion monthly users while Twitter has over 328 million monthly users. However, that does not mean that you should ignore Twitter. It may have a smaller user base compared to Facebook, but Twitter offers some distinct advantages to businesses. Around 49% of Twitter users follow businesses while only 16% of Facebook users do so.


Businesses looking to set up social media presence take to Facebook first, given its humongous audience base. However, which social network you focus your energies on shouldn’t just depend on this fact. It’s possible that your target audience might be using Twitter more than Facebook. Users aged between 18 and 29 are the most active at 87%. On Twitter, the majority of users are aged 40 or below, while Facebook’s demographic is shifting towards 50+ years old. Also, Twitter is more popular in urban areas while Facebook has an equal presence.


Many users on Facebook complain that the organic reach of their Facebook posts is far lower compared to the initial years. In fact, a research by Social@Oglivy shows that organic reach has come down dramatically. However, the engagement level is still pretty good.

A Forrester study shows that there were 300 interactions for every 1 million Twitter followers, while there were 700 interactions for every 1 million Facebook users. Another study by Shareaholic suggests that Facebook users spend more time on the site while Twitter users visit a lot more pages. Facebook posts have a longer shelf life when compared to Twitter posts as tweets get replaced by newer ones much faster. So does posting more on Facebook or twitter help with your website’s performance? We believe the more regularly you post, the more are your chances of keeping your audience engaged. And you also gain precious backlinks.

In Conclusion

We hope the above comparison helps you choose a platform that suits your requirements. If you need help, talk to your web design Manchester agency. At Blue Whale Media, we don’t just build websites; we provide reliable social media marketing solutions to boost your brand presence. Get in touch with us today for a free consultation.