Techniques for using images on websites

Image Techniques For Web Design

A three-dimensional world is something that designers are trying to recreate in web design every day, even our own web design Wigan company has had a go at it! The element of depth adds a greater touch of reality when designing a website.

Creating it can be easier than you think. At Blue Whale Media, our website designers use images and colours to stimulate reality and create depth within a website.

Creating depth in websites can be accomplished in a variety of ways, from the photography to the layering of images, manipulation and the use of special effects.

Is it important?

Depth in web design makes the websites look and feel more alive. Using different design elements and techniques to create a sense of depth, your web designs will feel more engaging, engrossing, and, for lack of a better word, real. Again, there are times where flat design will look better, but if you want to create a website design that feels like it’s in a world of its own, adding depth is a great option.

How to create depth in design?

There’s certainly a time and place for flat design, but when you want your designs to have a more realistic, embodied feel, you need to create depth. Using this within web design makes viewers feel as if there’s an entire world on the screen and creates the sense that the design just keeps going, stretching into space, it not only feels more realistic but more visually pleasing.


Layering is a tool where images and objects are intentionally placed in the design process to manipulate images or purposefully layered over the image itself. Layering works by creating a sense of depth that makes you feel as if you are thumbing through a pile of photographs. This is layering in the design process, often the effect is noticeable, but it can be more hidden and subtle.

Shadow Effects

Shadows are the easiest and most natural ways to create a sense of depth and a place for objects and images. The key when using shadows is for them to look natural; the best shadows are subtle and follow patterns of light. Shadows can also add a touch of realism to an object or item; a shadow behind a person can help lift him off the background, bringing the subject to the forefront of the image.


One of the most essential tools for creating depth is using images. Framing and composing images with depth in mind can make creating depth a breeze. Change the view; take a photo from an unexpected angle. The changes in the perspective of both the subject and background, add visual dimension. Think about natural lines and shadows. Sometimes what’s in the photo adds its own sense of depth.

Depth is a great tool for creating a sense of realism in web design. It can connect users to what they are viewing on the screen, making them feel like part of the scene. Even images that lack true depth can be manipulated to add a sense of having a third dimension. Layering and shadows are some of the best tools for creating extra depth.