The Importance of User Experience in Web Design

The user experience or ‘UX’, is a term throw about in web design Widnes by many but actually understood by few. User experience refers to the quality of the interaction between the user of your website and your site.

Websites that are built with the user experience in mind are much more likely to create conversions and attract recurring customers through them genuinely enjoying using your website.

Blue Whale Media are a web design Widnes agency that builds every website with the user experience at the front of our minds, our websites need to look and function great for them to receive our seal of approval.

How Can You Make Sure Your Website is UX Friendly?

If you are trying to figure out how you can make sure your website is UX friendly you are in luck. Building UX friendly websites is not an impossible task, there are some simple steps that you can take to improve the user experience for users of your website.

So, what tips do we have for a great user experience?

Simple Structures Work the Best  

When it comes to website structure, the simpler the better. Even if your website has an abundance of pages, they should be simply structured and easy to jump between through the use of links, navigation bars, search bars etc.

Its hugely important that you make your website easy to use, if it is difficult or unnecessarily complicated you may find that users of your website will become frustrated and leave before converting into customers.

Be Mobile Responsive

We are living in the age of smart phones and so it is only natural that over half of traffic generated nowadays is produced from mobile devices. Not having a webpage that is optimized for phones and tablets will significantly decrease your chances of success. If you haven’t looked into a way to make your website fully mobile responsive, you need to find a way to incorporate it into your website as soon as possible.

Consider Any Extra Features That Could Benefit the User

Any additional features that could benefit users of your experience need to be considered. This may be a booking system, a contact form or any other form of bespoke feature.

An example of a website that Blue Whale Media has created with user experience in mind is Andrews Waste. Andrews Waste came to our web design Widnes agency in need of a feature that allows users of their website to book a rubbish removal service and quickly.

The feature needed to allow them to book a removal for their specific area of London with just a few clicks. The feature gives them a price and allows them to book a time convenient for them.

Contact Your Web Design Widnes Agency Today  

Get in touch with your web design Widnes agency today, we can help you build a completely new user experience lead website or update your current website so that using it becomes an enjoyable experience for the user.

Get in touch today for a free and friendly quote.

You can reach us at [email protected] or call us on: 01925 552 050.

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