Simple guide and introduction to Google Rich Snippets

Basic Introduction To Rich Snippets: How They Will Benefit You

When you Google about anything in the search bar, it gives you a list of results. Each result contains the URL, title, and a short description. That single search result in the sea of results that you get is the snippet. A snippet gives information to your readers about your content in a few lines. The keywords they used while searching for data get highlighted in your snippet. It is like the showpiece wrapped in the mannequin for a clothes store to show customers what they have.

What Are Rich Snippets?

There are regular snippets, rich snippets, and featured snippets. Rich snippets are like the common snippets, but they provide more information. Rich snippets are organised with added information like the details of products in your content, availability, image, and a lot more. For example, if you search for the “best restaurants in Liverpool” you will be greeted with many different type of results, but if you pay close attention you may see rich snippets in the search results. This may be the star ratings, a featured image, distance to the restaurant etc. This is an example of Google using structured data to display rich snippets.

Rich snippets are the organised data markup code that you add to your page’s HTML code. Gathering resources to create rich snippet markup may sound almost impossible for non-web developers. Breathe! You can add it manually as well.

If Google agrees with what you worked on, it will show the rich snippet you knit for yourself in the search result. Because Google wants to deliver more accurate results, and you want your audience to know how informative your page is.

Are Rich Snippets Important?

Rich snippets are the ultimate tool to invite more readers, customers, audience, and clients to your page. It is like an attractive invitation card to visit your holiday resort.

Most Popular Types of Rich Snippets


Event information includes the location of an upcoming event, the time or date when the event will start and end. It can also include the details of the ticket availability. 


With the product schema, eCommerce website can give out information like the price range or the product brands they store. Product schema may also include the colour and sizes of the products. Admit it; the heart feels pinched to finally find that one product only to discover it is out of stock! So yes, showing product availability is a great help to customers.


Recipe schema can quickly display important information about your recipe or cooking instructions straight on the search results page. This includes things such as preparation/cooking times, calories, ingredients required etc.

How To

How-To schema helps in grabbing attention quickly. If your content gives your audience insights on how to do anything with steps, this is your go-to format.

Did you research for a long time to complete your content about how to make the spiciest yet tastiest Kimchi? Well, use the recipe or HowTo schema and let Google know that your content has recipes or a how-to. 

Frequently Asked Questions

You can use FAQ schema to produce a table of your frequently asked questions right on the search results page. This table will be made up of accordions, where a user can click the question which will then toggle the answer you have written.


Almost everyone will look for feedback or reviews of a product/service when browsing online. With the review schema, you can quickly show users that you are a credible provider by showing a star rating (out of five) and the amount of reviews you have collected.


With the video object schema, you can markup your website videos to allow them to appear as individual videos within Google Search results, Google Video and Google Discover.

Local Business

With the local business schema, you can quickly generate relevant business information from your website. You can also use the local business schema to show information for specific regional branches if you have a large business too.

Local business schema allows you to display information such as accepted currencies, allowed payment options, opening hours, price range, business address, contact information and more!

Advantages of Adding Rich Snippets To Your Website

Helps You Stand Out:

There are countless passionate writers out there who are writing on the same topic as you every single day. Implementing rich snippets for your website will help you highlight your page in the crowd. Many audiences are usually impatient. They do not wish to click on countless links to see if they can get the information they’re looking for. When you show the visitors what you have right on the search results, they are more than happy to click on yours.

Builds Trust:

Showing your audience the ratings, calories, reviews on the search result tells your audience what they can expect from you. Telling them where your business is located and how many people respect your business gives them a sense of security.

People love pretty and expensive things. But no matter how pretty your matte-coloured kitchenware looks, no one would dare transfer cash first before knowing your business stability. They need to trust you before placing their orders.

Increase Click-through Rate:

When your result stands out from the crowd and you succeed in building trust instantly, your organic traffic increases. There will be more click-through rate. Your readers already know what they can expect before visiting; this means they will be quality readers.

Make an Impact on SEO

Just having rich snippets, of course, does not necessarily take you to the top of the list. However, it does play its role to bring Google’s attention by increasing the Click Through rate and generating higher traffic even if your rank doesn’t necessarily increase.

If you require help to implement structured data on your website, or you want to improve your website’s traffic, contact our Liverpool SEO experts from Blue Whale Media today!