Key Advantages of video marketing for small businesses
Video marketing is not a new concept in the business world however it is becoming more available to smaller businesses rather than the much larger ones. Nowadays they are a great way for businesses to show off their products/services. Due to video marketing being a new way of marketing for small businesses, they will feel sceptical about using it as a tool to bring in new business. There are many benefits to why video marketing works in multiple ways and how it can truly boost your presence online.
Increase online presence
For most businesses to thrive and grow, having an online presence is crucial. It is difficult to survive without it nowadays let alone be successful. Video marketing has the potential to boost your online presence by streamlining your content to make it more engaging and easier to understand. 90% of people say that product videos help their decision massively when buying products or services. This shows that it’s not just helpful for getting found online but in fact to get potential clients on board with buying your goods and services.
Drive sales
As already mentioned before, not only can video marketing boost online presence but it can also drive sales. This is why most e-commerce sites should use video marketing as a tool. It is said that 92% of shoppers say visuals are more influential when making decisions on purchasing an item. This is because Videos help humanize a business making customers more eager to buy as they feel a certain trust with them and the brand or business.
Better for SEO purposes
Video content on your website will increase the amount of time that people spend and visit your site. This gives a higher level of trust with search engines as you are showing that you are providing good content. Also with YouTube now becoming a part of Google, this will effect of videos that are uploaded to YouTube. However, for this to work you have to make sure titles and description are accurate with links back to your site. Also, include any other important information people may want to know about your product or service.
Mobile users
In a world where mobiles are becoming more accessible it also means videos are. Nowadays videos and mobiles are inseparable. Research has shown that at least 90% of people watch videos on their mobile phones. This is due to people spending more times on their phones on a daily basis.
Advertisements
Video marketing can also be a great way to advertise your business through small ads. It shows that 80% of users recall a video ad they saw in the past and 40% of users take action straight after viewing the video. This stat shows that the videos are having some impact on potential customers of yours leading to a sale. This is, however, a very popular way of advertising as 4.6 billion ads are watched online each year.