What is keyword clustering in SEO?

Keyword clustering is a commonly used SEO method. It is an excellent method for web pages to gain a higher position in search results. And in turn, it helps in generating more page visits and improves the overall website. 

Keyword clustering, or also known as keyword grouping, has been in use since the beginning of SEO. In this article by our own Liverpool-based SEO agency, we’ll show you exactly what keyword clustering is and how it benefits your website. We’ll also show you how to use keyword clustering on your website to benefit from it.

So what does keyword clustering really mean?

In the simplest term, keyword clustering or keyword grouping is the technique of combining some keywords and then spreading them across your page to gain more traffic on your page.

Normally when website owners do keyword research, what they’re really aiming for is one specific or main keyword for each page. This is still not the wrong way per se, but it can fly under the radar when other web pages use more than one keyword.

So, instead of adopting the normal method of using one main keyword, you can put together a group of keywords. Through this way can push your web page higher up in search engine results.

Benefits of Keyword Clustering

Trying to research a bunch of keywords and putting them together can seem like a load of work, and we do not deny it whatsoever. However, several benefits come with keyword clustering. So you might just want to put in those efforts if you want your web pages to perform better.

Here are some of those benefits:

– Google is smarter than you think. So if you effectively put your keywords together, Google might just consider your page more relevant and show your page in a much better position when someone punches in those keywords.

– Keyword clustering can help you save money if you’re trying to run campaigns for acquiring paid traffic.

– Once you get paid traffic on your website, keyword clustering can help you get more page visits, and as such your business will thrive

– Keyword clustering also attracts more visitors by improving the content quality of your page.

With all these benefits that you get from grouping your keywords, it’s easy to see why keyword clustering is such an important tool for SEO.

How do you cluster your keywords?

If you think your website needs keyword clustering from what you’ve read above, then read on to find out how you can group your keywords. We’ve provided a step by step process and along with the different methods. Without further ado, let us get on with the first step:

Find your keywords 

We will show all the ways on how you can cluster your keywords below. But before that, the first thing you should do is find and collect the keywords that you want to add on your page. This first step is common for all the methods that you will find below.

Make a research on the topic of discussion and decide which keyword you want to pick. You can do that by analyzing your competitors and using other SEO tools like Keywordtool.io and Answer the Public.

In this first step, you’ll want to find as many keywords as you can so that you can eliminate them later and choose the best among the many. Remember, quantity is better than quality in this case. You’ll be good once you find up to several hundred keywords. This way, you won’t have to go for the second round of keyword collection.

Once you think you have enough keywords, you can move on to the next step.

Keyword Clustering

This step is where you will start clustering the keywords that you’ve collected. For clustering the keyword, you can follow either one of the three steps provided below:

Manual Grouping

Grouping your keywords manually is the first method here. However, it is not feasible to go through every keyword and group them by hand. For this method, we suggest using a spreadsheet, which is the old-school way of doing SEO work.

Grouping your keywords using spreadsheet consists of some steps and procedures. Tom Casano has provided detailed steps in which you can learn more by clicking here.

Free keyword grouping tool

The first procedure is a great way to really learn about the whole concept of keyword clustering. However, it is very time consuming. So, if you want an easier way to group your keywords, you can get the help of some free keyword grouping tool.

There are tons of tools available online that will cluster your keywords together automatically for free. All you have to do is type in those keywords you’ve collected and done! The tool will give you the results by itself.

The downside of using a free tool is that it has only a limited amount of searches. After that, you will have to pay for it.

Paid Keyword Grouping tool

The third way to cluster your keyword is by using a paid keyword grouping tool. The paid tools come with an unlimited amount of usage. Meaning that you will not be limited only to a few searches.

Most paid grouping tools come with added features to improve the performance of your website. Some of the best-paid keyword grouping tools are Topvisor, WordStream, SE Ranking, SpySerp, and many more. You can try some of these tools for free before you move on to the full versions.

Make Use of Your Keywords

Once your keyword cluster is ready, the next thing you have to do is make use of them. That does not mean that you have you use every group of the keyword. If you do that, your whole page will become a mess. 

The idea is to use those keywords to make the right choices about the content you’ll need to create. Get the concepts and then implement some of those keywords on your website.


Keyword clustering is perhaps the smartest way to improve your website’s rank in search engine results. Through this tool, you can easily take advantage of modern search engines like Google. If you put in the right attention and focus on collecting those keywords and making a cluster out of them, chances are, your website will do much better than you’ll ever expect.